What is Gaiam?

Gaiam, which is headquartered in Boulder, Colorado, is in the lifestyle genre selling products geared toward a sustainable economy, healthy living, personal development and alternative health care. The company is most well known for its fitness media, particularly its yoga routine videos taught by famous yoga instructor Rodney Yee.

Gaiam, whose motto is to live, learn and grow is a public company traded on the NASDAQ American stock exchange. The company's name Gaiam, which is pronounced as "guy-um" is a combination of the words "Gaia" and "I am." Gaia means mother Earth as honored in ancient Greece on the Isle of Crete.

The company focuses on personal development as well as global consciousness. This lifestyle media company invites people to live in harmony with the planet and their environment in a conscious way. Many of Gaiam's products are organic, non-toxic and solar-powered emphasizing the company's commitment to green living.

Gaiam was originally a catalog only business but has expanded worldwide. The company provides many healthy living, organic and eco-friendly products through their online website, catalog and retail stores, such as Whole Foods, Target and Borders Books. Their healthy living product lines include fitness and yoga DVDs. The company's categories include Harmony, Living Arts, Real Goods and Explorations.

Gaiam has branched out into other areas as well. They now offer a home line, which includes household supplies, linens and furniture. Their clothing line includes yoga wear, sleepwear, intimate clothing and casual clothing, along with accessories.