BCSG, LLC

Tip #1: Dont Stuff Keywords All Over the Place
Just dont do this. It looks awful and your readers wont appreciate it. It is fine, if you want to put your keywords here and there (whenever it makes sense) but dont overdo it. Your goal is to get buyers, not just visitors. You will repel your visitors if all they see on your website is keywords.
Tip #2: Give Too Much Away for FREE Many people are putting out good information these days. "Good" isnt good enough anymore. You have to go the extra mile and reveal all your secrets. The good news is that most people will see your content and think "this is great. This person really knows what shes talking about. But, this is too much work and I dont want to do this myself. Ill hire her to do it for me." Dont be afraid of people "stealing" your secrets. If you dont reveal them, your competitors will.
Tip #3: Make Complex Things Simple Nothing is new; everything has been written already. The problem is that most people out there are lousy communicators and they write complex and boring articles. Take complex information and lay it out in a simple "step-by-step" way that your readers can easily understand.
Tip #4: Be Yourself Most people that find writing hard are trying to be someone else. Just be yourself. Write like you talk. People appreciate original personalities.
Tip #5: Have Two-Way Conversations Ask for feedback and comments. Ask questions. It shouldnt be about you; it should be about your readers. Get them involved and theyll feel part of something. This will help you to find out what they are looking for.
Tip #6: Seven Proven Types of Content Here are seven types of content that have been proven to work time and time again:
* "How To" articles (How to Read Faster, How to Save $100 per Week, etc.) * Lists (7 Secrets, 5 Ways, Top 10, etc.) * Demos and tutorials (dont tell them how its done; SHOW them) * Step-by-step guides * Case studies (people love reading about others just like them who made it big) * Expert interviews * News (tie current events to whats happening in your industry)

Steven J. Beaman is the founder&principal; owner of BCSG, LLC, a general business consultancy and coaching organization whose primary focus is independent professionals and small businesses. Steven helps businesses to determine the constraints that are causing them to become stagnant or unproductive. He also assists start-up businesses to determine the roadblocks or obstacles that they may not have perceived. He also guides organizations through the start-up process, rapid business growth, or a turnaround situation. He does this using his wealth of management experience gathered during his over 35 year career of managing a variety of business functions in both small and medium businesses. He has expertise in numerous types of businesses (for profit and non-profit).