BCSG, LLC

What is Your Value Proposition?

Do you know what your Value Proposition is exactly? You must know it and be able to deliver it each and every dayto add VALUE for our clients and customers.So, what IS your Value Proposition? Many will say something like "Excellent Customer Service", or "Exceptional Products and Service". Others will suggest it has something to do with their reputation or their long standing history of excellent performance. I believe it must be stated in terms of a FEELING that they get when they do business... READ MORE Posted October 28, 2011 at 01:17 PM

Common Mistakes That Undermine Your Brand

Steve's confident attitude vanished as soon as we sat down to discuss his business. The burst of clients he had acquired at the end of last year had slowed and he was now starting to panic. He knew he needed to increase his marketing, but he was stuck for new ideas. No wonder! His target market was a long list and the last word of which was "Etc." Like many businesses, he felt the need to offer every service he could especially as money was getting tighter. Offering everything isn’t the right... READ MORE Posted October 21, 2011 at 09:55 AM

Relax, I Have Your Back!

Whether you know it or not, you are in a type of combat, because you are in stiff competition with other businesses, everyone competing for the same customers and dollars. Why not use a team of advisors to help you succeed? If you were fighter pilot, when you go into combat, you go as flight of four aircraft to provide each other mutual protection. When you are in a three dimensional environment it is very difficult to keep an eye on everything you must in order to protect yourself. Fighters ... READ MORE Posted September 23, 2011 at 11:11 AM

8 Secrets to Success Are Not Really Secret

1.     Take 100% Responsibility for Your Life We seem to be living in a society where people do not want to be accountable for their actions.  They blame everything from their parent to the government for their failures.  If you don’t buy into this mentality or succumb to the “victim” mentality, you have a better chance to succeed.  When you fail (which you likely will), get back up and try again. To blame something or somebody outside yourself is saying tho... READ MORE Posted September 16, 2011 at 10:54 AM

10 Tips for Successful Public Speaking

Feeling some nervousness before giving a speech is natural and even beneficial. But too much nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give better presentations:   Know your material.Pick a topic you are interested in. Know more about it than you include in your speech. Use personal stories and conversational language, that way you won’t easily forget what to say. Practice. Practice. Practice!Rehearse out loud with all equipment you ... READ MORE Posted August 30, 2011 at 10:00 PM

Five Ways To Market Your Business

1. Business CardsWhether you love them, hate them or are simply indifferent, you can’t discount how much business those little 3.5 x 2 inch cards can bring you. But are you aware of all the many things you can do with them? The standard image that comes to mind is passing them out at a networking event while chatting with interested prospects, but don’t stop there! You can include them in correspondence (this includes statements, invoices, thank you cards, etc), leave them at your favorite ca... READ MORE Posted June 03, 2011 at 09:32 AM

Ten Tips for a Winning Marketing Plan

If you ask your accountant, they will tell you that marketing is an expense. Most businesses think of marketing as an expense because they keep writing checks for their marketing, but don’t see anything coming back in return. The true business owner or entrepreneur knows that marketing is not an expense, it is an investment. For it to be an investment, every marketing dollar that goes out needs to account for more money coming into the business. So why is this true for some businesses and not... READ MORE Posted May 19, 2011 at 05:14 AM

How To Get More Referrals

When I ask business owners, "What is the number one way you get new business?" The consistent answer is through word-of-mouth or referral. Referral business is easier to convert and much easier to deal with than cold calling prospects. So the big question is, "How do you get more referrals?"There are two ways to do this, Pro-Active and Re-Active.First let's talk about Pro-Active Referrals. These are the ones that you actively pursue rather than waiting for word of mouth to occur.Pro-Active re... READ MORE Posted May 16, 2011 at 12:20 PM

10 Tips for Successful Public Speaking

Feeling some nervousness before giving a speech is natural and even beneficial. But too much nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give better presentations:   Know your material.Pick a topic you are interested in. Know more about it than you include in your speech. Use personal stories and conversational language, that way you won’t easily forget what to say. Practice. Practice. Practice!Rehearse out loud with all equipment you ... READ MORE Posted April 22, 2011 at 11:31 AM