E-Com Solutions/EXPRESS CHECKS

Paper advertising is very effective, but not as much on mailers, however, success with mailers will vary.  When looking to promote on paper I find that 5x7 postcards with good graphic imaging gives me the most success.  As far as is it worth the cost??  That that will depend on the following:

1) profit margins of products 2) cost to design materials 3) cost to print materials 4) distribution method

the best pricing on printing I've I've been able to find is with www.rgmedia.net
  Why not mailers? Mailers tend to fail because they often are disposed of before they ever make it the decision maker.  We perfer the touch and go method.  Myself, and our reps go into the business and try to reach as high up the ladder as possible and then personally deliver the marketing piece.

This is a time consuming process, but we live in a college area with plenty of students, so we employ students and anyone else as independant contractors and they receive a commision for refferals and sales.  We supply the marketing, they supply the feet on the street.  Commissions may cost you alot, but you only pay if they produce.  How much does a unproductive employee cost?

As far as broadcasting goes that is just something you will have to research as it will vary from area to area.  Your local compaies should be able to run you through all the statistics.  CAUTION:  Analyzing reports to determine the validity of ROI (return on Investment) is very tricky; don't jump right in, first we advise talking with several local channels and then take the necessary time to choose wisely.

My suggestion would be to start with radio.  MUCH CHEAPER!  If you find success on the radio then you can step up to broadcasting commercials.  Remember to chose the radio channel that the holds the attention of your target market...NOT your favorite radio station.