Storage Wars Post 2, Storage Auctions on "Castle"
Oct 08, 2012
Network television can not resist the excitement of storage auctions, as the latest episode of "Castle" featured a storage auction, a murder mystery, and a layered exploration relationships people have with their stuff.
As people become more enamored with storage auctions, it seems the subject is going mainstream. Storage has entered a new phase of collective consciousness. Major entertainment production companies are exploring both the attraction and thrill of acquiring other people's possessions through the exhilaration of the competitive bidding process of auctions. Major networks are showcasing this subject during prime time! What was once a largely overlooked fact of life is now a hot topic. The most recent episode of "Castle" featured the main character Rick Castle purchasing a storage unit at auction to aid in a murder investigation. The episode explored not just the possessions of the mysterious and unknown former tenant, but explored relationships people have with stuff and possessions, and what role they can play in our lives, from nostalgic- as they remind us of significant events and milestones in our lives, to the borderline hoarder. The power of a doll to take the no nonsense police Captain Victoria Gates, who could be described as openly hostile to the main character Rick Castle, and show a human and grateful side is not to be under rated. It speaks to the powerful emotional triggers of a toy from a childhood, or that rare find that a collector dreams about for years. Rick Castle's partner Detective Beckett discusses saving items throughout her life, and underscores the importance items can have in our life, and the journey it takes. Castle's daughter struggles with the monumental life change of moving away from home, and living in a college dorm. She finds comfort in her things, and makes an effort to bring most if not all of her possessions with her in an attempt to mitigate the emotional upheaval of her life change. The possessions are a tangible comfort, and a constant in a changing environment. Of note is Rick Castle's primary competitor in the storage auction who drives up the auction price, and it is later discovered that he struggles with his relationship with possessions as he buys items to resell, but is unable to do so, and instead catalogs them and his packed apartment could become a hoarder's shrine to all sorts of items. He seemingly represents the danger of having an unhealthy relationship with possessions, and suffers for it in his quality of life. The relationships we have with stuff is powerful, and possessions play an important, even a vital role in our lives. From the essential items we need to live, to the nostalgic items of our lives lived, or that treasure, heirloom we might acquire our lives can be enriched with possessions. For us, a great storage manager and facility understands these elements. Storing other people's possessions is a great responsibility and requires trust. From day one, we spent time to understand and design solutions to help people with their overall storage needs. It is not coincidental that we coined the catchphrase "Store Your Stuff!" s.m. from early in our inception. We were exploring not just the physical elements required in storage, but the roles stuff plays in our lives. People's relationship with their stuff is real, its raw and its powerful. It is important for the storage facility to be cognizant of the many varied and important roles stuff plays in peoples lives and never treat that lightly. Rest assured, we at Green Gables take that very seriously. Now that people's relationship to stuff has gained national attention on shows like "Storage Wars" and "Castle" it is an opportunity for people to review their relationships with their items. Perhaps they are inspired to join the "Storage Wars" craze and bid on a storage unit. For others, it may be a time to start organizing the memories that are piling up through the years. Others yet may wish to downsize. Whatever your relationship with "Stuff" we hope it is a positive and uplifting one.
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As people become more enamored with storage auctions, it seems the subject is going mainstream. Storage has entered a new phase of collective consciousness. Major entertainment production companies are exploring both the attraction and thrill of acquiring other people's possessions through the exhilaration of the competitive bidding process of auctions. Major networks are showcasing this subject during prime time! What was once a largely overlooked fact of life is now a hot topic. The most recent episode of "Castle" featured the main character Rick Castle purchasing a storage unit at auction to aid in a murder investigation. The episode explored not just the possessions of the mysterious and unknown former tenant, but explored relationships people have with stuff and possessions, and what role they can play in our lives, from nostalgic- as they remind us of significant events and milestones in our lives, to the borderline hoarder. The power of a doll to take the no nonsense police Captain Victoria Gates, who could be described as openly hostile to the main character Rick Castle, and show a human and grateful side is not to be under rated. It speaks to the powerful emotional triggers of a toy from a childhood, or that rare find that a collector dreams about for years. Rick Castle's partner Detective Beckett discusses saving items throughout her life, and underscores the importance items can have in our life, and the journey it takes. Castle's daughter struggles with the monumental life change of moving away from home, and living in a college dorm. She finds comfort in her things, and makes an effort to bring most if not all of her possessions with her in an attempt to mitigate the emotional upheaval of her life change. The possessions are a tangible comfort, and a constant in a changing environment. Of note is Rick Castle's primary competitor in the storage auction who drives up the auction price, and it is later discovered that he struggles with his relationship with possessions as he buys items to resell, but is unable to do so, and instead catalogs them and his packed apartment could become a hoarder's shrine to all sorts of items. He seemingly represents the danger of having an unhealthy relationship with possessions, and suffers for it in his quality of life. The relationships we have with stuff is powerful, and possessions play an important, even a vital role in our lives. From the essential items we need to live, to the nostalgic items of our lives lived, or that treasure, heirloom we might acquire our lives can be enriched with possessions. For us, a great storage manager and facility understands these elements. Storing other people's possessions is a great responsibility and requires trust. From day one, we spent time to understand and design solutions to help people with their overall storage needs. It is not coincidental that we coined the catchphrase "Store Your Stuff!" s.m. from early in our inception. We were exploring not just the physical elements required in storage, but the roles stuff plays in our lives. People's relationship with their stuff is real, its raw and its powerful. It is important for the storage facility to be cognizant of the many varied and important roles stuff plays in peoples lives and never treat that lightly. Rest assured, we at Green Gables take that very seriously. Now that people's relationship to stuff has gained national attention on shows like "Storage Wars" and "Castle" it is an opportunity for people to review their relationships with their items. Perhaps they are inspired to join the "Storage Wars" craze and bid on a storage unit. For others, it may be a time to start organizing the memories that are piling up through the years. Others yet may wish to downsize. Whatever your relationship with "Stuff" we hope it is a positive and uplifting one.
