Jet Web Incorporated

Even as the business environment goes online, the old axiom that "You only get one chance to make the best first impression" still hold true even online.  The average time that it takes a visitor to get an impression of your business online is less that a second.  Therefore it is important to consider what impression what your current website is giving your visitors.  Things that may affect a visitors impression of your website are:

1. The amoount of time a website takes to load the first page
2. Web page layout
3. The organization of the content
4. Content relevance
5. Content Freshness

These are just some of the multitude of issues to be concerned with when representation of your business online.  Some of the ways of measuring effectiveness are:

1. The bounce rate
2. Number of pages seen in each visit
3. New Visitors
4. Returning Visitors
5. Conversion Rate

Some of the ways of improving the impression your website is making are:

1. Updated design
2. Updated Content
3. Improved functionality
4. Improved Navigation
5. Improved load time

As more buisnesses and people moved their daily activities online, it is vitally important to put your best foot forward online because now the competition isn't just local, it is global.  While you may think all your customers are local, it may be that a competitor down the street has cast a better net for the possible and current clients and you can easily lose out.  Convenience and opportunity presented by the web is meaningless if it is not realized and may even be harmful if your competitors get to your customers before you do.