My Success Circle Marketing

• More than 800 million active users
• More than 50% of active users log on to Facebook in any given day
• Average user has 130 friends
• More than 900 million objects that people interact with (pages, groups, events and community pages)
• Average user is connected to 80 community pages, groups and events

As a small business owner or entrepreneur you may wonder why should you care?  Simply put, Facebook provides you with the opportunity to expand your reach - for free - and has the potential to grow and profit your business. Depending on the nature of your business, imagine the opportunity to reach millions of people beyond your local area and globally, since 75% of users are outside the United States!

7 Reasons to Have a Facebook Fan Page for Business

1)    As a business owner you must have a website.  A Facebook fan page can help to drive traffic back to your website.

2)     People do business with people they know like and trust (the KLT factor).  Your business page allows you to improve your relationships with your prospects and customers by providing value to them through good content that can solve a 'pain' or problem them may have.

3)    You must have a Profile first in order to create a fan page for business.  In order to sell products and/or services, you should do this on your fan page. While many people promote products on their Profile without repercussions, Facebook has been known to shut down accounts, without warning, for this practice so a fan page for business is the best and safest route to take. 

4)    You can share news about your business including sharing Press Releases on your page.

5)    Feedback is very important.  You could think you're doing everything right, and that you're providing exactly what your customers need but your customers' actual needs could be totally different.  You can ask questions and get responses/feedback right on your Facebook fan page for business. This, in turn, allows you to provide superior customer service.

6)    Your business page is another source for increasing your Search Engine Optimization.

7)    There are lots of applications available to enhance the appearance and add value to your fan page.  One of these could be included in the custom cover you can add to your page.  You then provide an offer that you give in exchange for your prospect's or customer's name and e-mail address.  This allows you to build your e-mail list and engage in permission-based marketing.

From the foregoing, can you see why you need to create a Facebook Fan Page for Business?  But before you run off to create your first fan page, it's important to identify your goals and objectives.  Identifying these beforehand will prevent yours from being one of the abandoned pages on Facebook, or from it becoming 'just another thing to add to your workload.' 

Creating Facebook fan pages is one of the services I offer, as well as monthly maintenance of your page.  If you need help, please feel free to contact me by email or telephone.