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Updates & tips
Small Businesses Growing Optimistic About Economy
October 2009 Issue 10Jim Dail, Owner,Money Mailer of Clearwater Small Businesses Growing Optimistic About EconomySmall business owners are joining consumers in showing some optimism about the economy.The National Federation of Independent Business, which surveys its members each month, said its index of business owner optimism rose 2.1 points to 88.6 in August, an increase that NFIB chief economist William Dunkelberg called "a big gain."Several small business owners interviewed by The Associated Press reported that their own optimism, as well as that of their clients and customers, has started to improve recently.Larry Harding, whose company provides services to expanding small businesses, said he's seeing "a significantly higher level of optimism, especially over the last handful of months.""Everyone was wondering how bad is it really going to be, how bad is it now and when is it going to end," Harding said. "Once they got a bit of clarity on what the damage was, they were able to make decisions."Excerpted from:High Hopes: Small Business is Becoming Optimistic. AP, September 20 2009For a complimentary consultation call:Jim DailOwnerMoney Mailer of Clearwater727-742-1755jdail@moneymailer.comwww.moneymailer.com/clearwaterArt Deadlines:October 7November 16December 18Mail Dates:October 21December 1December 31Ask us how we can help you grow your business today!Are You Ready for a Recovery?January 1 is still some time away, but if one of your resolutions for 2010 is to grow your business, the time to start planning is now.Since the start of this "Great Recession" many consumers decided to cut their spending until the worst was over. As we start seeing more signs that the recovery has begun, these consumers have begun to return to the marketplace. The question is: Will they come back to you?Money Mailer can help you get ready for the recovery!•Reach consumers that are looking for savings on purchases they've been putting off•Build a database of loyal customers that you can reach with relevant and timely offers•Remind your customers about products and services you offer that they might have forgotten aboutWhy not call your Money Mailer representative today to talk about how you can reach customers at home and on the go?Thanksgiving Trivia•The first recorded Thanksgiving ceremony took place on 9/8/1565 in what is now St. Augustine, FL•In 1939 and 1940, Roosevelt declared Thanksgiving to be on the next to last Thursday in November to add an extra week to the Christmas shopping season to help bring the country out of the Depression•In 1941, Congress passed a bill requiring that Thanksgiving be observed on the fourth Thursday of NovemberHoliday Promotion Ideas•Thanksgiving Day,November 26•Christmas DayDecember 31•New Year's Day,January 1•Martin Luther King Jr.'sBirthday,January 18Check Out New&Existing Customers atwww.moneymailer.comReferrals Pay!What would you do with a crisp new$50.00 dollar bill? Give us a referral that becomes a new Money Mailer client and we will give you$50.00. Plus, give us a referral that becomes a new franchisee and we'll give you$500.00.It's as simple as that! JIM DAIL OWNER MONEY MAILER OF CLEARWATER, FL 727.742.1755 Direct 727.255.5205 Fax Direct Mail, Local Internet Advertising, Mobile Text Marketing Advertising Information: www.moneymailer.com/clearwater Get More Local Coupons @www.moneymailer.com Franchises Available!www.moneymailer.net Follow Me On Twitter!
Momentum Crucial for Back To School Retailers
Classes start up again as early as next month. Now is the time to plan for the Back-to-School season. Majestic Research analyst Chandi Neubaur advises retailers to start building their momentum early. Neubaur says that during the summer shopping slump, teens are plotting where they will shop come fall. Retailers that have captured the attention of these teens can use this momentum to develop relationships that will pay off when the back-to-school season gets started.Other key points from the article include: • Start recruiting your back-to-school shoppers now to get a jump on your competition • Build relationships with your shoppers so they want to come back for their back-to-school purchases • Retailers who fail to develop relationships with their customers this spring will have an even tougher time convincing them to open their wallets this back-to-school season This is also a great time to make sure that you are developing relationships with your customers. Train your employees to make sure each visitor knows about sales, events, and any loyalty clubs you have. Don't miss an opportunity to turn a visitor into a loyal customer. For a complimentary consultation call:Jim DailOwnerMoney Mailer of Clearwater727.742.1755jdail@moneymailer.comwww.moneymailer.com/clearwaterArt Deadlines:July 29 September 2October 7Mail Dates:August 12 September 16 October 21Ask us how we can help you grow your business today! Phone-a-Friend with Mobile CouponsWhile we have begun to see a few small signs of improvement, the economic climate continues to be cloudy. Now more than ever, it's important that you hang on to every customer that walks through your doors. But how?Money Mailer's mobile coupon program lets you build a database of customers who have basically said, "Here's my number, call me when you have something for me." This ability to reach customers that are already fans of your business can be a huge advantage over your competition. • Send text messages to announce new products, clearance sales, or the arrival of new inventory • Stay connected to your customers between mailings • Build and maintain relationships with your younger customers who are already using text messaging and are planning for the next school year Why not call your Money Mailer representative today to talk about your needs?Back-To-School Trivia • 75.5 million U.S. residents are enrolled in schools • 21% of high school students are holding down a full or part-time job • 100% of public schools have internet access – up from 50% in 1995 • There are 14.2 million computers available for classroom use in the nation's elementary and secondary schools • $6.6 billion was spent at children's clothing stores in August 2005 Holiday Promotion Ideas • Back to School, August25 • Labor Day,September 7 • Columbus Day,October 12 • Halloween,October 31 Referrals Pay! What would you do with a crisp new $50.00 dollar bill? Give us a referral that becomes a new Money Mailer client and we will give you $50.00. Plus, give us a referral that becomes a new franchisee and we'll give you $500.00. It's as simple as that! Ask us how we can help you grow your business today! Call Jim Dail @ 727-742-1755
Interactive Direct Marketing
There are more than 255 million mobile phone users today. 74% of them use their mobile phones for texting or other digital content. What impact could a group of local consumers have on your business if they responded to a text message from your company to “act now”? Money Mailer is embracing a new growing technology for its key customers: local small business owners. We’re allowing small businesses to capitalize on the growing number of consumers that are always at hands-reach to their cell phones and other mobile devices. This new method of advertising, called mobile marketing, could change the way businesses and consumers think and respond to marketing. Imagine you are on your way home from work and your local pizza shop sends you a text message to receive a free pizza. The only catch is that you must come in today and show the cashier the message on your phone. Think you’d respond? Business owners are banking on their newly acquired customers to become long-term regular customers – and to come back more often and spend more because of the discounts and freebies they’re being awarded. Direct marketers frequently encourage their clients to provide a monetary incentive for potential customers to purchase or respond to the direct mail piece being sent. By nature, people want to feel like they’re getting a good deal when making a purchase. In history, it is well documented that companies which stop or cut-back advertising during a recession are much less profitable after the recession ends compared to businesses that continued or increased advertising during economic slowdowns. Money Mailer, a traditional direct mail company, is best known for our big red, white and blue envelopes that are filled with coupons from local businesses and mailed to surrounding neighborhoods. With trying times in today’s economy, consumers are tuned in even more and they’re actively participating in offers from local companies to save money. However, the trend of using coupons to earn new and repeat business is not just confined to newspapers or the mailbox anymore. Websites that offer coupons are being used more often because consumers want to be sure they are getting the best value for the dollars they spend. The digital era has advanced the marketing field even further than the World Wide Web. Short Message Service (SMS) text messaging has evolved from direct mail marketing and is making a big impact on impulse shoppers. Money Mailer is capitalizing on this shift. Confident business owners recognize the power and future of mobile advertising technology and as a result they’re starting to build a loyal customer base from this new channel of marketing. There are four Money Mailer franchisees in the Tampa Bay area, which work and do business in their respective local communities. These local franchisees help businesses get and keep more customers and help consumers save money every day. As an extension of our ongoing commitment to giving back to the community, Money Mailer donates a portion of all advertising sales to All Children’s Hospital in St. Pete. By combining the power of mobile text messaging, an online coupon distribution strategy and the mailbox, small business owners are able to reach consumers anytime, anywhere. Money Mailer has made this technology affordable for neighborhood businesses such as your local pizza parlor, dry cleaners, retail outlets and many more. While in the past savvy shoppers had to be on the lookout for deals, now businesses are texting the offers directly to those that want them. The next text message you receive might be a valuable offer from your local oil change shop or hair dresser.