MerchantCircle Journal April 2010
We like to use Google Search Engine to find information on people, places and all sorts of things mainly because it’s incredibly easy—just type, click and “viola”! The average customer will scroll through Google’s search results without stopping to think about where this information is coming from and how (or why) it is ranked the way it is. As a small business owner you may be slightly more curious as to why “Jerry’s Cakes” are ranked second while “My Bakery” is 10th?? Who or what is the deciding force behind the coveted Google Search ranking and what can you do about it, if anything?
Google bases rankings primarily on one thing: content (new and diversified). Content, such as blogs, pictures, coupons (sound familiar?) lets Google know that a specific webpage is up-to-date and contains a sufficient amount of data and information for viewers—Google wants to provide the newest and most interesting search results for its users. This means, the more content you create and the more regularly you create it, the higher Google will place you in its search results.