10 Billboard Advertising Rules

Billboard advertising is created to tell a story about your product. They can be created to catch a person’s attention using words, pictures and colors to communicate a point. Humor can also be used to capture a person’s attention and offer an explanation without losing the person’s interest.

1. Use big logos. The larger the logo the more people will draw to it and remember the message that is being conveyed.


2. Everything on the billboard should be visible. Simple backgrounds can make it much easier for people to locate the product on the billboard.


3. The billboard should convey the message in a short and brief text so that the person looking at it can quickly understand the message. Long messages will divert attention.


4. Pictures should be large enough for people to see even at a distance. The further the person is able to see it the more attention it will attract.


5. Using humans in the advertisement makes it more appealing to many. Eyes are diverted to a billboard with humans than most other types of advertisements.


6. The use of colors is also important. Mix the colors so they are easy to see but not overwhelming.


7. Use simple font for the words and make sure the spacing between the words are easy to read at a distance.


8. If the same design is used in different applications people will recall the message. This will have a positive effect on the person’s memory.


9. People will remember the message better when the five senses are incorporated into the advertisement. Using 3D is also a good way to help people remember the message.


10. Allow the advertisement to run as long as possible.  People tend to remember the billboards that hang around the longest.