About Careers in Advertising

Advertising is a profession that provides a lot of work. You can find a career in many different areas if you have the right education and/or skills. Most people obtain degrees in marketing or public relations as a starting point. Whether you have the drive to bring in sales or the ambition to run an agency, advertising may be the perfect career choice.

• Advertising Agency: One place to begin a career in advertising is through an agency. Agencies utilize marketing, customer service and public relation skills to bring in customers for their clients. They create advertisements for products or services the public needs and wants. Careers are lucrative for those who can come up with creative ideas, promotions or concepts.


• Advertising Executives and Managers: This career ranks high in advertising. Executives direct the advertisements, oversee projects and manage the team. They also make sure budgets are met without sacrificing the goals. Without this very important person pushing the team, product ideas are not made.


• Marketing Manager: Marketing managers make sure that all projects are promoted, priced and marketed successfully. This person examines a project and looks for the best way to promote it. He or she works with both the promotion and advertisement managers for ways to get the product or service to potential customers. They essentially look for the bottom line and strive to achieve it.


• Sales: This career begins with ad sales people and ends with the sales manager. After the executives and management teams market a product, it is up to the sales team to sell it. These are the people in retail stores or online. They work to make a profit by selling products and services. Although the upper management teams are essential, sales is the driving force behind advertisement. This career can be very exciting if you love talking with others and making the sell. 


• Customer Service Sales Team: At times products are sold online or by phone. Customer service representatives are the people who handle this area of advertisement. They strive to meet company goals while also maintaining great communication with the customers. They learn to up sell products or ideas just as the sales team would in a store environment.