About Cause Related Marketing Companies

Cause related marketing companies focus on marketing efforts and strategies that join non-profit causes with for profit companies to launch a mutual beneficial marketing campaign. Many companies see cause related marketing as a great way to give back to their community or the world.

History

In 1979 the Famous Amos Cookie Company paired up with the Statue of Liberty Restoration Project on a mutually beneficial marketing campaign. The goal was to build awareness for the much needed restoration project on the Statue of Liberty, while continuing to provide brand recognition for Famous Amos Cookies. The combined efforts of this joint campaigned raised funds for the Statue of Liberty Restoration Project as well as gave Famous Amos great community service recognition.

Purpose

Cause related marketing companies provide and organize joint marketing ventures that benefit non-profit organizations by raising funds for a particular cause as well as benefiting a for profit company by garnering recognition for a being a community service leader and a large support for a specific cause. These marketing campaigns have proven to be a great source of awareness for both profit and non-profit organizations. They have been established as a successful form of marketing for causes as well as companies who align themselves with a cause.

Examples

An Example of a cause related marketing campaign that is organized by a cause related marketing company is when a company sells a product for $10 they donate $1 to the cause that is joining up with the company for the marketing campaign. For every dollar raised from this marketing effort, the cause is given that much more recognition. It is also great for the company sponsoring this campaign, because it creates a trustworthy image to associate the company with.