Brilliant Marketing Ideas for Promotional Advertising

Promotional marketing is used to persuade customers that are already interested in your product or service to choose your product over the competition. There are many different ways that you can use promotional marketing to entice customer’s to purchase your product.

Gifts & Prizes

A great way to entice buyers into choosing your product over the competition is by using free giveaways with the purchase of your product. You can use promotions such as buy one get one free or buy one get one half off. Or you can use a point system that will allow your customers to earn a free product by earning a set number of points.

Rebates

A rebate is a great incentive to entice customers to buy your product. You can offer a certain amount back in the form of a rebate check. This amount can vary by product and will need to be redeemed after the product has been purchased for the retail price. They will need to send in their original sales receipt along with their rebate form to be eligible for the rebate amount.

Samples & Coupons

A great way to get someone to try your product is to entice them using samples and coupons. Coupons that offer money off will entice them to try a new product due to the great deal that they are able to receive. Offering samples will allow customers to try out your product first before buying. Both are methods of promotional advertising that are highly successful.

Sweepstakes

If you want to get customers to purchase your product, you can run a contest or sweepstakes that they are entered in to with each purchase. Make your prizes unique and fun to lure in potential customers.