Catalog Printing and Mailing

Catalog printing and mailing is a popular form of advertising for many large department and specialty stores. Many companies rely on catalog orders as their main form of advertising and sales. Catalog printing can serve both advertising and sales functions. Many companies receive higher sales volumes that come from catalogs than any other form of sales.

Catalogs are typically printed on high quality printer quality glossy paper. This is typically a highly weighted paper with the cover being the heaviest. Catalog printing is a very successful form of advertising and sales for many department stores. Sometimes special pricing is offered in catalogs that are not available in the stores. Some companies operate their business selling products only from catalog and Internet orders. There are many different types of products sold in catalogs.

Catalogs are typically printed in very high quantities and are mailed through a mailing house. Many catalog companies also offer in-house mailing services that are available for companies to use once the catalogs are printed. Most mailing houses offer a discounted postage prices for high quantities of catalogs being mailed. This is common in the catalog printing industry. There are special prices when ordering high quantities and the price per catalog goes down as quantities go up.

The layout of the catalog is typically provided to the catalog printing company to create a mock up or sample of the catalog. Once the mock up is created and printed, the customer would need to approve the sample. They usually take quite a bit of time to thoroughly proofread and edit the mock up, and if there are any changes or mistakes, corrections will be made for the final version. The catalogs are then printed and mailed. They are typically printed on large commercial industrial sized printers that can handle a large load of documents to print. Once the catalogs are mailed, companies usually see the benefit when catalog orders begin.