Guerrilla Marketing Ideas for Clothing Retailers

Guerrilla marketing developed from the political activism of recent years now flourishes in media campaigns. The guerrilla marketing uses certain shock techniques and visual incongruities to generate attention for a product or idea. Often the use of a person as a walking billboard is highlighted, to have walking and dancing advertisers on the streets for a product.

Model on the Streets

Consider a true guerrilla technique, taking it to the streets. Your clothes look best being worn, and what better way to show your clothes with models that will walk on a avenue with your logo and samples. Offer various samples, cards and brochures about your clothing retail stores while using models to display your merchandise.

Photographs

Select special units with your brand using guerrilla street photographers to snap people using your retail store or designer product while around town. Collage all of these photographs with persons name and email for brand and promotion give a ways for future marketing and promotional activity. Use the collage for future ad campaigns that emphasize your brands unique retail product line and popularity.

Treasure Hunt

Combine guerrilla social media with products from your retail line, a purse of a high-end designer sweater, leave clues on your retail site and twitter for a treasure hunt. Offer these search by twitter hunts once a week. Use local restaurants, clubs and parks for additional media exposure. Place banners and other advertising techniques at clue sites. Fun for everyone and a great way to create brand recognition.

Retail offerings

The standard techniques for additional retail traffic coupons and mail advertising combined with social media and guerrilla events, offer a bit more adventure when customers arrive at the retail venue. Fashion shows highlighting seasons latest, gift give always, promotional incentives and coupons using guerrilla theatre for additional attractions will increase sales and interest in your retail store.