How Does Mobile Advertising Work?

Statistically 5 out of every 6 households have at least one cell phone. This is a fact that small businesses, as well as big businesses, should consider when deciding what type of advertising is best for a company. Mobile advertising is the newest way to sell a product or promote a product. Here’s how it works:

• Companies will set up an advertisement asking potential customers to text a certain message to a specific number. For instance, a company might ask people to text the word “WINNER” to the number “1234.”




• When the potential customer texts the word to the number, he/she automatically opts-in to advertisements from that company.




• Now, the company has the cell phone number of the customer and can send periodic advertisements directly to the cell phone.




• With mobile advertising, businesses will know that their ads are going to people who are interested in their product.




• Businesses may also ask potential customers or current customers for their cell phone number. This information is placed in a database and periodically sends personalized or general ads to the cell phone number.




• Advertising on a cell phone has become a great way to save paper, mailing expenses and focus on the individual buyer.