How to Attract Men to Day Spas
If you wish to attract men to your day spa, provide a spa environment that is sex neutral. Also, offer one day a week as a special men's day, and put sporting events on spa televisions. Label services specifically as male treatments as well, so men will choose services confidently.
- Provide a spa environment that is sex neutral. Use colors like black, beige, white, and gray. Avoid overly feminine decorations with pink coloring. Neutral decorating makes men feel comfortable about using your spa.
- Assign one day a week as a special men's spa day. Provide discounts and services that cater specifically to men. Advertise this day at your spa, and in your local newspaper. Use strong fonts in advertising and avoid using images or pictures that are feminine. This attracts male customers by inviting them specifically into your spa.
- Put sporting events and male friendly programming on television sets in your spa. This provides a comfortable and relaxing atmosphere for men. Allow men to change programming, or put sports on when you see them come into your business. Also, place men's magazines in your waiting room areas.
- Place men's services on menus, advertisements, and brochures. Label items men's spa treatments, and price services like women's services. This labeling makes men feel confident and comfortable about choosing these services.
- Offer couple treatments on your spa menu at a discount. This makes men comfortable because they will be in the spa with their wife or girlfriend. Also, this makes women eager to bring their significant others for a relaxing day. Offer couple massages, hot rock treatments, and pedicures as a good choice.