How to Create a Yellow Page Advertisement

Even in today's online digital age, many consumers still find local businesses through the use of the yellow pages. Advertising in the yellow pages is a cost-effective solution for additional business exposure and is often the first step people take when they need certain types of products or services.

1. Decide which yellow page company you wish to advertise with. Many cities have more than yellow page provider. Once you have chosen where to advertise, call each company to find out cost information. Charges will be based on the size of the ad, color preference, image use and duration. Once you know various price ranges, another decision to be made is whether you will design and write the ad yourself or hire a professional yellow page advertising company. Writing your own ad will save your business money, especially if your company all ready has a marketing department that can provide, images and text. Otherwise, it may be a good idea to enlist the help of a specialty advertising company. They will have information about what works specifically for the yellow pages such as headlines, images and page placement.

2. Write the advertisement content or assist the yellow page marketing company you hired in best describing your business and its benefits. The headline should be eye grabbing, but also informative and descriptive, while still memorable.

3. Design the images and color scheme for the yellow page advertisement. Most of the pages within the yellow pages are in black and white, although color pages are available for additional cost. If you are working with a marketing company, they will be able to provide you statistics about the success of color pages versus the cost to place them. The size of the ad you wish to purchase plays into how much space you have to include images within your ad. Sizes are based on fraction of a page, cost increasing with size.