Previous Article

How to Fertilize a Lawn

Next Article

How to Mow, Edge and Trim a Lawn

How to Make a Lawn Mowing Flier

If you have a lawn mowing company, making and distributing fliers is a really good way to drum up business and make new contacts. The design of your flier should include some key points about your business and the services you offer plus any discounts or special promotions.

Decide On Color



  • Choose a color of paper for your flier that will get people to notice. Fliers are thrown away at an alarming rate and making sure yours stands out is very important.

  • Many marketers believe that pastels do very well as fliers go. Choosing a light green or yellow could be the color for you and also may represent the lawncare business.

  • A light blue could also fair well so do your homework and ask people at the print shop for their advice. You will be surprised how much they know about what works versus which colors do not.


Provide Incentive



  • Do not take the time to develop just another general flier that advertises a business or service like lawn mowing.

  • Give people a reason to investigate your business by calling you for more deatails. Offering a discount for first time appointments is always a way to get new customers to call.

  • Include a coupon that is time sensitive, this will give potential customers incentive to act rather then thinking about it.

  • Let potential customers know on your flier that you are willing to reduce the cost for potential leads and referrals.


Brand Your Lawn Service Company



  • Come up with a slogan that nobody else is using in your industry. Use your business name and service as the headline and then place your slogan directly below it so people will remember who you are.

  • Use the same slogan in all of your offline and online advertising to build confidence and name recognition.