How to Market a 24 Hour Laundromat

Successfully marketing a 24-hour laundromat can help the owner to gain market share. The owner will need to determine how much to spend on advertising before deciding which sources to use. Monitoring the success of different advertising sources will help the owner identify which ones to continue using on a regular basis.

• Decide how much you want to spend to advertise your 24-hour laundromat. Work with your accountant to determine the proper amount to use for advertising the business. Set aside the advertising finds so the money is available when you need it. If you are on a tight budget, decide which advertising sources to use right away and which ones to put off until a later date.


• Create a one-page flyer to market your laundromat. Highlight the fact that your service is open 24 hours a day. Take your flyer to a local printer to get the quantity you need. Pass out flyers around town so customers will know where to find your laundromat.


• Put an advertisement in the Yellow Pages directory. Find out when the next phone book is due to come out so you know when to submit your advertisement. Keep your ad simple to save on the cost. If you have trouble deciding on a design, look at laundromat ads in the current edition of the Yellow Pages.


• Place an ad in your local newspaper to market your laundromat. Find out how much it costs to run an ad and decide how many words to use. Make sure to include the fact that your laundromat is open 24 hours in your ad.


• Contact rental agencies in your area to market your laundromat. Many agencies have a newcomer’s package they give to their clients. Give the agencies a supply of your flyers to include in the package. Offer the renters a discount for using your laundromat to help you attract more business.