Ideas on Party Store Goods

A party goods store should look exactly like that…a party!  Customers want to see bright colors, festive displays, and expect to see a large assortment of choices and themes. The store should carry all the classic party supplies, like confetti and balloons, and have several selections grouped by holiday or theme.

• A party goods store is a one-stop-shop for the customer who is planning a fun party or celebration. They carry everything you need and usually will have a few things you didn’t realize you had to have.


• Balloons and confetti are necessities. They are inexpensive and appropriate for any type of gathering. There should be a large selection of colors and helium to fill the balloons. Confetti also comes in specialty shapes. Balloons and confetti are huge profitmakers for store owners because of the low purchase price.   


• Napkins, plates, tablecloths and cutlery in assorted solid colors are crucial to a store inventory. Most parties include food and beverages of some kind, so paper goods are good sellers. The paper supplies also come in a variety of themes ranging from bridal showers to themed birthday parties.


• Banners that come in a variety of basic themes are also great inventory.  Offering customers the options to customize banners has become increasingly popular.


• Another good inventory investment is candy. Sweet treats and special occasions are often hand-in-hand, and since candy is not specific to any particular occasion, it will sell any time of year. You can sell candy in bulk or packages and merchandise it near the registers. Candy is often a last minute impulse purchase.


• Advertise your party goods store with wedding planners, children’s museums and water parks. Offer these places a discount for purchasing from your store. Many stores fail from a lack of business, so it is important to keep your store in the public eye.