Ideas on Referral Marketing

Referral marketing is a very good way to build a business through positive reviews and recommendations of past and present customers. Consumers are more likely to trust a friend or someone who has used the service versus hiring through an advertisement.

Refer A Friend Or Relative

This is an excellent way to achieve more business. Offering an incentive for your customers to let their friends know about your service can be beneficial to your existing customer and the referral. In many cases offering a discount on services to both for a one time referral will be enough. You can also increase your customer base by discounting services for each new family member or friend brought in by any existing clients. You can offer this same discount to each new client which has you provide a service for them.

Testimonials

Online and offline testimonials can prove to be a really significant way to increase the size of your customer pool. Some online ideas include, when an existing customer uses a local review site to let other consumers in the area know about the superior services your company offers. Generally they leave a brief explanation or critique, then sign their name to verify the review or testimonial is a real representation. If you plan on dispensing fliers or brochures, a testimonial can be part of the advertisement. It is common for companies using leaflets to offer services at a discounted rate and then include testimonials from recent clients for encouragement. You can even write that your business will reduce the cost of service for every five referrals.