Strategies on Referral Marketing

Referral marketing may also be referred to as word-of-mouth marketing. This type of approach is one that relies on gaining new customers through the referral of previous or current customers. This approach to gaining new clientele is perhaps the most beneficial one since others trust what real customers have to say about your business.

• One way to get involved in referral marketing is to simply post a sign in your store. It is important that you are not overbearing when you hang the sign, but make sure that it is known that you want your current customers to tell their friends about their satisfaction with your products and services. Offer a discount for those who have a certain amount of customers come in.


• Create punch cards to give to your customers. Although it is not necessary direct referral marketing, when your current customers show their cards to friends and family, other want to take advantage of the savings and free gifts they will receive after they spend a certain amount in your store. This is specifically helpful for retailers that are not extremely expensive, and that offer goods and services that are needed for everyday duties.


• Train your employees that work on the floor to pleasantly mention your referral benefits without being too pushy. If you do not train your employees correctly, they can end up driving your current customers away, which is the complete opposite of what you are setting out to accomplish. Give the employees a variety of marketing tips that are proven effective. Arm them with catchy slogans that they can say to customers so they will not forget.