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Specifications for 1964 Buick Riviera

Buick began production of the 1964 Riviera in September of 1963. Approximately 37,600 Riviera were sold that year. The two-door coupe sold for about $4,500 during this time. Buick continued to mass produce this long, boat-like car for eight generations.

Buick’s first generation of Riviera had a short production run that began in 1963 and ended in 1965. The 1964 Riviera was shorter than a Buick LeSabre, yet longer than a Ford Thunderbird of the same year. Both rival cars were heavier than the Riviera by more than 300 pounds. For the 1964 model year, Buick changed the Riviera symbol to a simple letter "R" in a script font. This badge change stayed with the Riviera until its 36th and final year of production in 1999.


Engine options included two V8 configurations: a 6.7-liter and a 6.96-liter. The 6.96 liter produced 340 horsepower and buyers could opt to add on the Super Wildcat package that added dual four-barrel carburetors. Both engines came with the Twin Turbine automatic transmission. Normal drum brakes on all four corners stopped the Riviera with ease. Surprisingly, Buick offered power steering as standard equipment on the Riviera.


The 1964 Buick Riviera came with double wishbone suspension up front and a live rear axle with trailing arms. Automotive testers remarked that the Riviera rode like a dream and expertly balanced agility with comfort. Options available for additional cost include power windows, cruise control and air conditioning. The Buick Riviera offered dual bucket seats up front and an additional two bucket seats in back.