Tips for Selling Prepaid Legal Services
Prepaid legal services are a popular way for customers to have peace of mind that their legal needs can be met in the case of an emergency. Over 1.5 million people used prepaid legal services in 2009. If you are selling prepaid legal services, there are several ways that you can boost your sales.
- Be honest about your services. Prepaid legal is not for everyone. Also, prepaid legal offers many different plans, some of which are better for certain individuals than others. Because of a general distrust that people have for both salespeople and lawyers, honesty will be of the utmost importance. If you misrepresent what you are selling, you may lose a customer. Even worse, you could need legal help yourself!
- Target customers who will benefit from prepaid legal right now. Selling prepaid legal is difficult for someone who has no legal needs at the moment because they will not see the need for it. Target those who are starting a business, changing family situations or have other legal needs. These types of people will sign on the dotted line because they can see their savings almost immediately.
- Know information about the lawyers who work with your prepaid legal plan. When selling the plan to a potential customer, do not just talk about the legal help they can receive. Tell them about the experienced stable of lawyers that they will have at their disposal at anytime, day or night. Putting faces to the plan will help the customer understand that this is a program that they can’t afford to miss out on.