Types of Advertising Techniques

The different types of advertising techniques include product placements on television, the movies and the radio. Advertising using the written word occurs through online advertising and in print publications such as magazines and newspapers. Advertising techniques also include products placed on banners, mugs, bags and more.

Advertising in Entertainment

People are accustomed to seeing advertising in the form of commercials on television. Radio spots also have advertising in between segments. Advertising techniques also extend to the movies where people may watch a commercial before the movie starts in a theater or see a particular soda product or fast food chain highlighted in a film.

Online and Print Publications

Advertising through the written word is a common technique. Newspapers and magazines have long been funded by print advertising. Ads with graphics and text are carefully placed on the page to attract attention. In the online world, advertising techniques include a wide range of approaches including large banner ads on the top and sides of a web page, smaller textual ads on a page or advertising through email campaigns.

Objects as an Advertising Medium

Other advertising techniques include the use of objects to attract attention to a particular brand. A company might give out free mugs with its name and logo imprinted on them. Bags and pens may also be printed with a company's logo and tagline. The goal is to expose people to the name of a company enough times to create brand recognition.

Advertising Handouts

Flyers and brochures are other forms of advertisements. Companies may hire people to stand on a busy street and hand out flyers to interested people. Brochures may be mailed to people's homes or distributed during trade shows, fairs or other outdoor events.