Typical Web Advertising Rates

There are several different types of web advertising methods. Each of the methods has their own unique pricing modules. There are types of web advertising that only charge when a viewer clicks on the ad, and there are types of web advertising that costs for the ad to be visible on a certain web page based on the page's traffic.

• Advertising on the web can be a great way to gain brand recognition or sell a particular product or service. There are many different types of advertising on websites. The typical web advertising rates vary according to the type of advertising that is placed.


• Cost per click (CPC) advertising is priced based on the number of clicks a particular web advertisement receives. The rates for this type of advertising can range from $0.01 per click up to many dollars per click. A typical CPC advertisement is priced at $0.05 per click on Google. Yahoo charges a minimum of $0.10 cents per click.


• Cost per thousand impressions (CPM) advertising rates mean cost per thousand impressions, and are based on the amount of impressions an advertisement gets. If a viewer visits a website page, the page displays the advertisement for the viewer to see. This is an impression, and is priced based on how many times an advertisement is displayed for a viewer. A typical price for CPM advertisements can range between $0.05 for some markets and $20 for high traffic markets such as technology.


• Banner ads are a form of web advertisement that a viewer typically sees across the top of a webpage. These types of web advertising rates are typically prices per month. They can range from $5 per month up to $1000 per month depending on the traffic on the web page. The higher amounts of traffic a website receives, the higher the cost of the banner advertisement will be on that website. The purpose of the banner page is to advertise to as many people as possible.