What Company Makes Acura?

Acura is a popular car model, but have you ever wondered what company makes Acura vehicles? Often, we hear about different models and their manufacturer, but the Acura maker appears non-existent. Even though, this automobile has been on the market for a long time and is very popular worldwide. Since, its inception the Acura vehicles have been a successful luxury import vehicle.

• If you ever wondered who makes the Acura, you would be surprised to know that this vehicle came from one of Japan leading automaker Honda, and it is the first Japanese luxury vehicle. The brand came on the United States, Canada and Hong Kong market in 1986 and later introduced into other markets such as Mexico and China in mid 2000. The Acura model came about at a time when luxury vehicles were only made in Detroit or Germany, and with little competition consumers found the luxury car market expensive. Thus, Honda saw this as their opportunity to enter the market.


• Their approach when they enter the luxury market was to stand out amongst the two dominant luxury car manufacturer and not only produce a luxury vehicle, but produce a fuel-efficient vehicle. Fuel efficiency was a major concern at that time because U.S. car manufacturers had to deal with stricter governmental fuel regulations. Since, the Acura brand were more fuel efficient than American manufacturers luxury automobiles. It made it difficult for U.S. manufacturers to compete against the new luxury car on the market. Since, the American consumer became more fuel conscious and was choosing the Acura over American luxury brand.


• After this brand became popular with U.S. consumers, Honda opened several Acura dealerships in the United States as well as Canada.


• Honda produces two vehicles initially to enter the U.S and Canadian luxury car market. The vehicles were the executive class legend and the compact class Integra. These two vehicles offered five-door as well as three-door hatchback options as well as other features.


• The two Acura model introduced by Honda proved successful in the new markets. Thus, with the success of these two luxury foreign vehicle, Toyota introduced its Lexus a project that was in the development stages before the Acura came on the market. This also led to Nissan introducing is Infiniti to compete with the new luxury foreign vehicle.


• To stay on top in the luxury car division, Honda designed the Acura NSX model as a way to compete with the Ferrari and Porsche later on.