What is Email Advertising?

In the age of technology, the Internet has become a useful tool for many businesses, not only with opening websites for customers to make purchases, but also with email advertising. Businesses can reach many potential and existing customers by sending emails and advising of their business and sales.

What is it?

• It is a type of direct marketing via electronic mail (email) to promote a business or sale.


• Any communication via email from a business to a potential or existing customer can be considered email advertising.

When is it used?

• To send an email to an existing customer advertising a special sale.


• To send an email to existing customers offering benefits that encourage them to become repeat customers.


• To send an email to a previous customer enticing them to return to their business.


• To send an email to potential customers enticing them to become customers.


• Can be added to the bottom of another company's email to gain new customers.

Email Advertising vs. Traditional Mail Advertising

Advantages:

• More than half of all people using Internet check their emails daily.


• Tracking money returned from investment can be done easily and effectively.


• Can reach countless amounts of people who have asked to receive emails on subjects of interest.

Disadvantages:

• Some email servers have failed delivery attempts.


• Businesses must make sure that their advertisements do not violate Spam laws.

Opt-in email has eliminated some of the disadvantages of email advertising, since customers grant permission to receive communications from the business.