855-233-7801
255 Rochester Street, Suite 4, Salamanca NY
Salamanca,
NY
14779
What is a Multichannel Experience?
Feb 21, 2012
Adeptiv Solutions understands that your customers place orders through different channels, and also need support through their chosen method of communication.
What is a multi-channel experience? It’s the experience a customer has of a brand gained from all interactions through managed and unmanaged points for the duration of that relationship.An example of customer engagement would be the repeated interactions that strengthen the emotional, psychological, and physical investing that a customer has in a brand.When coming up with a multi-channel strategy, there are several challenges. The first challenge is that we’re in an increasingly attention deficit society. People sometimes need to be consistently reminded in order for them to act. Secondly, we live in a “I want it now” society, which means that if we can’t get it instantly, we’ll go somewhere else. Thirdly, there is a challenge of monetization. How do you make the money you need with what you’re doing?Here are three possible approaches to creating a multi-channel strategy:1.) Choose your channels-- strategic criteria for channel change and adoption (experience, pre-emptive strike, access, risk, and cost)2.) Design your channels3.) Create a planFor information on how Adeptiv Solutions can help enhance your business operations, feel free to contact us at www.adeptivsolutions.com
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What is a multi-channel experience? It’s the experience a customer has of a brand gained from all interactions through managed and unmanaged points for the duration of that relationship.An example of customer engagement would be the repeated interactions that strengthen the emotional, psychological, and physical investing that a customer has in a brand.When coming up with a multi-channel strategy, there are several challenges. The first challenge is that we’re in an increasingly attention deficit society. People sometimes need to be consistently reminded in order for them to act. Secondly, we live in a “I want it now” society, which means that if we can’t get it instantly, we’ll go somewhere else. Thirdly, there is a challenge of monetization. How do you make the money you need with what you’re doing?Here are three possible approaches to creating a multi-channel strategy:1.) Choose your channels-- strategic criteria for channel change and adoption (experience, pre-emptive strike, access, risk, and cost)2.) Design your channels3.) Create a planFor information on how Adeptiv Solutions can help enhance your business operations, feel free to contact us at www.adeptivsolutions.com
