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Inside Avon
Jul 29, 2008
Avon Products, Inc. (NYSE: AVP) announced it has partnered with award-winning actor Patrick Dempsey to create a signature men's fragrance set to debut in November of 2008 in the US, with a
global launch following in 2009. This will be the actor's first foray into the fragrance industry, and he will be actively involved with every aspect of the project. Dempsey's wife, celebrity makeup artist Jillian Dempsey, has workedwith the company since July 2006 as their Global Creative Color Director.
The Scent is called "unscripted" look for it in Novemeber 2008