Xanfar.com

How the Web is like McDonald's

The world wide web is HUGE. You probably already knew that. But did you ever stop to think about just how big it really is? Let's compare it to something else that's had lots of visitors. You know how McDonald's has their sign that says "Billions Served"? The web's sign would be "Trillions Served"; a survey from Google in late July last year found there to be over one trillion unique URLs out there. That's like every person in the US deciding to make 3300 websites each. It took McDonald's nea... READ MORE Posted February 11, 2009 at 07:34 AM

The lazy man's way to bring in hits to your website.

...And I'm doing it right now. This post will make its way to at least 50 people by midnight tonight. After that, it will probably reach another 50 and their friends by midnight Thursday. How am I doing that? I have a Twitterfeed going that plants a link back to all my blog posts here on Merchant Circle. All of my followers get to see what I've written, and they can pass it along as they wish. (Another great example of that Viral Marketing I was talking about in last Thursday's blog!) Sure, 5... READ MORE Posted February 04, 2009 at 09:34 AM

Steelers won! But we already knew that was going to happen.

If you didn't catch the Super Bowl Sunday night, you missed one incredible game. For a little while there, it almost looked like the Cardinals were going to actually take over... But we had a feeling the Steelers were going to make a comeback, and not just because of a fan's hopeful wishing. Call it more faith in the "test run". Our post from last Tuesday has a little more explanation on that; how the Madden NFL video game was used the weekend prior to try and predict who would win. This Stee... READ MORE Posted February 03, 2009 at 09:56 AM

Viral Marketing

When you hear the word Viral, your mind may immediately think "Virus! Bad!" Yes, Viral marketing is called such because it spreads like a virus. However, that doesn't mean its automatically evil. In fact, viral marketing is something that a good number of companies are starting to take advantage of. "So what is it?" Viral marketing uses the internet and all its varying social forums to bring attention to your business, in hopes of doing something to stand out and make viewers pass the word al... READ MORE Posted January 28, 2009 at 09:40 AM

Simulated Success = Happiness in Reality

The Super Bowl is coming up this Sunday, and with Steelers fans around me at both work and home, I'm very much aware of this fact. If you're a football fan, you've probably heard about the EA Sports Madden yearly tradition. Not sure what that is? Well, every year since 2004, EA Sports has been using the newest edition of the Madden NFL video game to try and predict who will win the Super Bowl. Though the final scores are never quite what the video game predicts, over the past 5 years the simu... READ MORE Posted January 27, 2009 at 09:32 AM

Stand Out in the Number One Advertising Media!

Did you know that the number one media for advertising for the last 20 years has been television? According to Nielsen Ratings, the biggest shows of the last few years have been ones aimed at age groups ranging from 18-35. If this is your ideal customer market, maybe you need to start thinking outside the box to reach them! One of the biggest channels lately is Cartoon Network- and not for the reason you might think! It's actually their late night line-up called Adult Swim, which over the las... READ MORE Posted December 30, 2008 at 09:17 AM

Happy Holidays!

We here at Xanfar wish all of our clients and online friends a safe and happy holiday tomorrow. The holidays are a wonderful time to catch up with your family and to visit with friends that you haven't seen in some time. We as well will be visiting with our own families and friends, and even our own Xanfar Alien will be on the road. He'll be riding on the back of the White Jeep Cherokee through the Finger Lakes once again! If you spot him, let us know here at our studio with a phone call to t... READ MORE Posted December 24, 2008 at 07:34 AM

Whatever you call it, it's important to your business.

I heard someone reference the internet in a way I hadn't heard before a few days ago; "the interwebs". There are lots of different nicknames people have come to use for the online communities: the net, the web, online, etc. Whatever you refer to it as, it can have a big impact on your business. People have come to rely on the internet in today's age as a way of finding out far more information than they used to. For example, if you need to find a phone number, which do you find yourself turni... READ MORE Posted December 17, 2008 at 10:58 AM

A Free Gift from Xanfar the Alien!

Xanfar the alien wants to play Santa! He just asks a favor from you. Our Xanfar car magnet sign will be traveling the central New York region this holiday season, attached to the back of a White '97 Jeep Cherokee. If you spot Xanfar's grinning face anywhere in your travels, we'd love to hear from you! In fact, if you either leave a comment to this blog or call the office phone number listed on the magnet to leave a message, we'll give you a free gift! We'll send a free 2009 magnetic calendar ... READ MORE Posted December 10, 2008 at 10:11 AM

Give Yourself a Gift.

With the holiday hustle and bustle, it can feel like all you've been doing lately is running around and trying to keep both your shopping and own business flowing. Have you had a chance to take some time and give yourself a gift? Why not let us help you out with that? You deserve something at this time of year, so why not make it something spectacular? Whether its a new eye catching logo for your up-and-coming business, a redesigned website for the new year, some business cards to rejuvenate ... READ MORE Posted December 09, 2008 at 10:10 AM