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Updates & tips
5 Notable Tactics to Eliminate Spam and Virus Threats
As fellow online business owners, we often face treacherous Internet security risks every single time we are online. Viruses, hackers, and spam await us at each and every turn of an Internet page. The harsh reality is that these threats are always going to be a factor of doing business online. Unfortunately, they seem to be here to stay for the long haul no matter what precautions are made.But, there are a number of precautions you can take to make ourselves, our businesses and the visitors to our sites as safe as possible. Here are some tactics that have been proven to enhance our Internet security:1. AntiVirus Protection.Make sure you have the latest virus updates installed on your computer. Let the software thoroughly scan your entire computer as often as possible to ensure that no viruses successfully planted themselves on your hard drive. Doing this daily is the best way to prevent harm to your computer, but it is understandable if you don't always have the time. Be sure to set your virus checker to scan all of your emails when it downloads them, as well.Personally, I use AVG Free to scan both my computer and my emails. They also have a fee-based version that provides complete Internet protection. McAfee and Norton also offer similar products, but I recommend AVG Free over them always.For spyware and malware protection, I use SuperAntiSpyware, AdAware and SpyBot, but CounterSpy is another decent software to use as well. The company that makes this software also has a product to protect against viruses and spyware called VIPRE. Though I haven't yet tried it, I have learned that it is a very good one to use.2. Email Address Spam.One of the easiest ways your email address gets added to massive lists of spammed email addresses is by including a link to your email address on your website. Spambots regularly search the Internet looking for available email addresses to gather online. Even if your link is ‘cloaked' by saying ‘click here to email,' the spambot is still able to read the HTML sourcecode and harvest the email address.Instead, completely remove your email address off of all of your website's pages. Use a contact form for people to email you that incorporates CAPTCHA technology (where the form filler has to read a graphic representation of a word or set or numbers to prove that they aren't a spambot). I use CoffeeCup's Form Builder for this. But there are free software out there. One is FreedBack.3. Alternate and Catch-All Email Address.If your web host company permits, be sure to create a catch-all email address that receives all email not specifically marked for a set POP email address or email forward you may have set up. When you sign up for someone's free giveaway, for example, that will add you to their marketing list you can then enter an email address that reminds you of the site or giveaway where you used it. This will help in keeping tack of good emails as opposed to bad ones.For example, if I'm signing up for John Doe's free computer training tips report, I might use pctraining@mydomain.com, which will then end up in my catch-all domain email address. In this way, you don't have to give away your ‘real' email address, and you can determine if the list holder sells or rents your email address to another. So, then, if you suddenly begin to get emails to your pctraining@mydomain.com address from a software or PC hardware company you've never heard of, you'll know that they sold or rented your email address to them.4. Set Up Firewalls.Make sure that you are at least using Windows firewall protection, at a minimum, to protect your computer from being hacked while you're online. If you don't like the Windows version, you can look online for others. Some are free, but those are very limited. The best thing with most of the free firewalls out there is, you can also upgrade for a fee to get enhanced protection for them.If you use a wireless router like I do, be sure to set a password to secure it so that anyone passing by your home or office cannot hijack your signal and potentially hack your computer. When I log in to the Internet, I often check to see if there are any unsecured networks in my ‘neighborhood' and it's amazing to see how many there are.5. Have a Secure Server.If you're selling something online, either your website hosting account or your shopping cart provider needs to have a security certificate so that any monetary transactions can be made over a secure server. You can check to see if your checkout process is secure by looking for https:// in the address window of your browser when you are on the payment page of your site or shopping cart. Some browsers will also show a gold locked padlock icon when you are on a secure server.One important thing to remember:When you make sure that your computer and email are protected from spam, viruses, malware and such, your customers are safe when you email them or upload something to your site for them to access. Responsible online business owners need to take every preventative measure available to them to enhance Internet security for everyone involved, not just themselves.J D Web Designs
Confused Acronyms – SEO, SEM, SEA, PPC & LP
Too many people confuse the term SEO (search engine optimization) with other acronyms that are important to websites these days. The following are the most popular acronyms and their basic descriptions: SEO – Search Engine OptimizationThis is the process of increasing or improving the amount of traffic to a website from various search engines by way of ‘organic’ or ‘algorithmic’ results. SEM – Search Engine MarketingThis is the form of marketing a website on the internet via various promotion techniques such as SEO, SEA, PPC (pay-per-click) and other forms of paid advertisements. SEA – Search Engine AdvertisingThis is the form of advertising a website through a sponsored media, which is also known as PPC (pay-per-click). PPC – Pay-Per-ClickThis is the advertising form used on search engines, advertising networks and specific content sites, in which advertiser pay the host each time their ad is clicked. LP – Link PopularityThis is the measure of the number and quality of other websites that link to a specific site, which determines the quality of its content. If you are planning to or have had a ‘professional’ web design firm handle the design of your website, use this as a reference to make sure you chose the correct one. Ask them if they know the difference between these acronyms. If they reply they are all the same, or don’t even know what you are talking about, then that is a clear sign you need to take your business elsewhere. If you don’t, then you only have yourself to blame. J D Web Designs
The Evil Empire?
I have seen countless blogs and such spewing out negative publicity for MerchantCircle.com. I actually take the time to read them and I have to sit back and laugh. Everyone is basically speaking up and complaining about the same thing over and over. The funny thing is, I have yet to find anything to prove their claims anywhere, other than the complaints. Granted, most of the complaints are from at least 2 years back, so many back then, it was true, but that’s not the case is the present. Or at least what I can find. I’ve been a member of MC since December and it has increased my company’s exposure online. I have received numerous calls and have been able to secure some nice jobs because of it. I guess I have been one of the fortunate few that have been able to steer clear of any bad things that the ‘Evil MC Monster’ has been able to wreak havoc on. Or, is it all just a bunch of bandwagon jumpers that were bored one day and just wanted to be a sheep instead?J D Web Designs