Top Strategies to Integrate Email Marketing & Social Media Campaigns

There has been a lot of talk about whether social media killedemail marketing. While elements like spammers and competition have made email marketing more difficult than social media, it is clear that email marketing is far from being dead. In fact, email marketing currently has one of the highest ROIs of any online marketing methods.   Experts know that it isn’t a question of whether they should be using email marketing or social media. The question is how to use email marketing and social media together.   Integrating Email and Social Media Marketing   There are ways to integrate email with social media marketing such as;   Include social media buttons in your marketing emails. Include an email signup form on your social media pages. Promote your newsletters at social media pages. Promote new blog posts in your newsletters.   However, I don’t consider any of these methods true integration of email and social media. Instead, it is more like you are bombarding your audience with messages of ‘I am here and there and everywhere!’ Your audience isn’t going to care that you are onFacebookif your Facebook page tells them the exact same thing as your email newsletter just did or vice versa.   Some marketers take the integration a bit further, for example, email subscribers are encouraged to join them on social media by giving a discount for ‘liking’ the Facebook page. While this is a good way of boosting likes, your ultimate goal probably isn’t to get a zillion likes, but to build long-lasting relationships with your audience to drive conversions.   Here is one example of email and social media marketing really working together; a marketer hosts a poll on Facebook page. At the same time, he sends out an email to subscribers telling them about the poll and asking them to take part. One week later, he posts a summary of the results on Facebook. The full results are sent by email and, for Facebook followers who aren’t subscribers already, a signup link is provided on the Facebook page.   Using Technology to Your Advantage   Now all of the top email marketing campaign services have technology for integrating email and social media. However, it doesn’t mean you should be using all of these features. For example, many email marketing software programs will let you automatically turn your email titles intoTwitter tweets. Most email titles aren’t very Twitter friendly though so this could backfire.   Technology alone isn’t going to integrate your email marketing and social media campaigns, at least beyond those basic means like putting Facebook buttons in your emails. Instead, you need to figure out creative ways to use the technology at your disposal.   Here is one simple way that you can use technology to integrate email and social media marketing campaigns. Use your email marketing software to keep track of which subscribers follow you on Facebook, which follow you on Twitter, and which follow you on both. Then you customize your emails based on what was popular on Facebook or Twitter. For the subscribers who are only on Facebook, you could even encourage them to get on Twitter by telling them what is happening over there.   There are thousands of creative ways that you can get your email marketing and social media campaigns to work together. The point is that you need to take it beyond just adding ‘like’ buttons in your emails and signup forms on your fan pages. About Content Development Pros   Content Development Prosis a professional service for custom web content writing services. The company serves its clients with result-driven content. For more details, you can call at 1-877-897-1725.