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Top Computer Graphics Services in Altamonte Springs, FL
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Updates & tips
The Mobile Revolution
The mobile web is growing. Today over 4 billion people have access to the internet through a mobile device. By 2020 a mobile device will be the primary internet connection and the only one for a majority of people. However, most sites are not optimized for mobile. Websites that rely heavily on Flash or JavaScript are not compatible with most phones, including Blackberry and the iPhone. If customers cannot see your content, they will move on to the next business. That could really hurt your bottom line. Also screen sizes vary. But the largest mobile phone screen is 240 x 320. That is significantly smaller than the average desktop screen which is 1024 x 768. So content that might look good on a large screen, may not translate well to a smaller screen. And if you have ever tried to navigate a large site on a small screen, you will know that horizontal scrolling is not fun. Most websites are also heavy on graphics, which translates to large downloads in mobile. Downloading graphics on a phone can be quite expensive depending on your service. Mobile websites are more lightweight than their traditional counterparts. But they also can incorporate other mobile technology- such as Click to Call, GPS, and SMS, which makes them quite handy for people on the go. Many businesses are seeing the benefits of going mobile. Most of your favorite TV stations, Radio Stations, Newspapers, Restaurants, Airlines, and Retailers are already mobile. But smaller businesses can benefit from mobile as well, especially those who offer services like dentists, doctors, dry cleaners, maids, lawyers, and more. Mobile has exploded in the last five years and is expected to continue. Are you ready for the mobile revolution?
It's Twitterific!
If you haven't heard already, Twitter is the new phenomenon sweeping the Internet. I was recently introduced to it during the election. Twitter is the new Blogger. Forget long posts, no one has time to read them anyway, and get to the point. That is exactly what you have to do on Twitter. All entries are limited to 140 characters, that's it. But that's one of the things that makes it so fun, and so addicting. You can Twitter from just about anywhere, even your phone. Yes, your phone- for all those texties out there. You know who you are. People post all sorts of things including their daily routines- literally answering the official Twitter question: What are you doing? Others post about current events, and other topics of interest. But how about twittering about your business? I came across the Twitter profile for the Perfect Wedding Guide in Florida. And I have to admit, it never occurred to me that Twitter was for businesses too. They have several posts about upcoming Bridal Shows, and Twits that point to articles on their website. But the real genius of Twitter is that you can subscribe to others posts. They call it following. You can follow people and in turn they can follow you. It is undoubtedly, the fastest growing social network on the web. Just think of the possibilities. Just in a couple of weeks on Twitter they already have 239 followers- or potential customers. So what are you waiting for? Get out there and start Twittering about your business.
The Most Overlooked Marketing Tool
It is small, fits in the palm of your hand and usually gets shoved into your wallet or purse, without much thought, sometimes, people use them as scrap paper, but it is the one tool that businesses can't do without. What is it? The business card. That's right, the business card is often an afterthought and not much importance is placed on it. However, it is often the first piece of marketing material that you will receive from a potential business contact. It needs to make a good impression. Just like your website, if you put a little thought and care into your business card people will take care of it, remember who you are, and call you when they need something. Nothing says professional, like a professionally designed card. But all too often, people just slap their logo on the top and contact info on the bottom. A little boring. But with a little design, you can spice up your card and make people want to keep it. As with all marketing you need to think of what message you want to convey, who your target audience is, and how best you can do that. And who says a business card has to be a card? If you have a garden business you could print your information on a seed pack. You can also use unique shapes or surfaces. For a credit services company you could even have your card printed like a credit card, similar to those plastic ones you get in the mail from American Express and Visa. Check out these designs for even more inspiration:Cool Business Cards And don't forget, business cards are 2 sided, so it's wise to use all your card "real estate". There are many things that you can put on the back that would entice people to hang on to it. You can put a special offer, such as a free consultation, or a free cup of coffee, or 10% off your next order. Whatever, you want. Another thing that you might do is provide some valuable information. I just finished a card for a local political figure that asks for your vote and points out his qualifications for the position. Actually, a mini brochure. Another idea, is to provide a calendar, a fitting chart, an appointment reminder, a price list, or even a menu. The possibilities are endless. You have a whole other side to explore. So what are you waiting for?