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Top Printing And Publishing Companies in Daytona Beach, FL
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Updates & tips
Product Spotlight Campaigns
Product Spotlight Campaigns If you're looking for ideas for a monthly or quarterly campaign, consider trying a product spotlight campaign. Not only is a spotlight campaign a great way to introduce new products or services, or remind prospects about your most popular products, but it can also highlight lesser known products or services that your customers may not be aware that you offer. Spotlight campaigns create the perfect opportunity to offer a sale or discount on a highlighted product or service. Campaigns can crossover in an endless variety of formats, such as self-mailers, postcards, letters, e-mail, or social media such as Facebook, Twitter, or LinkedIn. Their redemption rate can be tracked by using different coupon codes depending on the media. Another great way to saturate the market is to promote the same product across all forms of marketing during that month or quarter. Every time someone sees or hears an ad for your business, they will be reminded of your promotion, such as "Free installation on auto starts in October at Bud's Repair." Our creative team would love to help if you need ideas for a direct mail campaign that attracts attention and increases sales, and save 25% OFF any direct mail campaign this month!
Tips for Unleashing the Amazing Sales and Marketing Power of Business
Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.When choosing a business card, don’t be cheap. (If you’re on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5¢ business card?!? Why not consider a 10¢, 15¢, or 20¢ business card that would really wow a customer and add to the overall good impression? Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling. Don’t take up too much space listing all the ways you can be contacted. It’s best to list your phone, fax, and email address. Personal cell phone numbers and beeper numbers should be given to the client verbally, when necessary. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn’t support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper. Don’t overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products. It’s worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends. $10.00OFF any business card order this month!
Free Stock Images Online
Free Stock Images OnlineFinding the perfect stock photo on a minimal budget (or even no budget at all) can sometimes be a grueling task. Next time you are looking for stock images, here are a few free sites worth bookmarking:Everystockphoto.com (www.EveryStockPhoto.com) is a free photo search engine that searches multiple websites. It even allows social networking aspects such as rating, tagging, collecting, and commenting on photos.FreeDigitalPhotos.net (www.FreeDigitalPhotos.net) offers free images for use in corporate and personal projects, with an option to purchase higher resolution versions for print.FreeRangeStock.com (www.FreeRangeStock.com) offers a searchable database of free high-quality stock photos, suitable for personal or commercial design projects.WPClipArt.com (www.WPClipArt.com) offers a safe and simple online collection of clipart and photos optimized for school kids. It is safe from inappropriate images and free of copyright concerns.Stock.Xchng (www.Sxc.hu) is a user-contributed, free source of stock photos.Burningwell.org (www.Burningwell.org) has free images for any use donated by photographers around the world.MorgueFile.com (www.MorgueFile.com) provides free image reference material for use in all creative pursuits.StockVault.net (www.StockVault.net) offers free high-resolution stock photos for personal, non-commercial use.FreeStockPhotos.com (www.FreeStockPhotos.com) features high-resolution royalty-free stock photos, suitable for desktop wallpaper, school projects, personal stationery, and more.FreeFlowerImages.com (www.FreeFlowerImages.com) offers 1,500 watermark-free, stock flower images, sorted by color.BackgroundsArchive.com (www.BackgroundsArchive.com) offers free tileable and desktop wallpapers.If you have questions about quality of images for print or need help finding the perfect graphic, give us a call today!