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Updates & tips

Is Digital Printing "GREEN"?

Both Digital Printing and Offset Printing have come a long way towards being "Green", but digital printing has particular attributes that greatly extends itself towards being very intresting with environmentally conscious individuals. 1. Digital Pressesdo not useoffset platesorchemicalsthe way Offset Presses do. Digital Presses do not require film, spray powders, cleaning solvents, or have similar solid waste disposal requirements as offset presses. 2. Although liquid toner and Inkjet Presses do use “ink” that contains very mild solvent, these presses emitlittle or novolatile organic compounds (VOCs). Most Inkjet Presses areso cleanthat they can be run in standard office environments. Volatile Organic Compounds (VOCs) refers to organic chemical compounds which have significant vapor pressures and which can affect the environment and human health. 3. Digital Pressesdo notemit harmful emissions, therefore they do not require the ventilation or emissions capture equipment that are required with Offset Presses. This reduces their overall energy consumption impact. 4. Recycled Substratesare notlimited in use on Digital Presses. Digital Presses once were restricted to a very limited number of substrates, this is no longer the case, the range of stocks for digital presses (including recycled and SFI-/FSC-certified papers), has expanded significantly. 5. Digital Printing Applicationsareinherently green(er). Digital Printing truly shines in "Green" Applications - by making smarter use databases, you are able to reduce the amount of printed material necessary. If combined with smart use of print personalization by including only relevant materials, a reduction in environmental footprints are gained even further.So regardless of whether you’re looking to production or applications benefits to "Green" your print marketing...Digital Printing is a great place to start!

By Valhalla Designs

Design and Advertising Influences So Very Much of Our Lives...

Have you ever thought about this fact: Design and Advertising influences nearly every part of our lives and is part of many of the decisions we make? You get up by an alarm…By the Alarm Clock you've purchased by choice – how did you choose it? Maybe you liked theDesign... perhaps it was cheap...maybe it offered a wide range of functionality. How did you know it was so cheap and functional? Because of theDesignof its packaging or the trustedLogo Designof the manufacturer? You climb out of bed…You pull back the quilt, with theDesignthat you chose because it matched the decor of your room or because itsDesign said something about your personality. You then shower…You're bombarded withDesignswhich promise you fuller softer hair and skin. Bottles of product you chose by itsDesignthat says– "I take care of myself, or I'm indulgent, or I'm practical or I'm frugal." You brush your teeth…You chose your toothpaste because itsDesignaddressed help for your sensitive teeth. Perhaps theAdvertisementpromised your teeth will be white-than-white, or perhaps you choose the supermarketBrandwhich you trusted to give quality and value? You get your breakfast…Cereal packet Designscry out that they're healthy, naturally sweet, and vitiman packed. The colour and tone of the packagingDesignhelps you to trust in the product. You leave in your car…Why did you choose that car? Was it theDesign, the colour, a status symbol, theAdvertisingwhich promised you more sexual attraction? Maybe it was the cheap and cheerful signageDesign?On your way to work you will be bombarded by all kinds of Signage, Billboards, Logos and Designs, Radio Advertising - and you haven't even gotten to work yet...how much do you think Design and Advertising influences our lives?Just how important then is the way you market your business? How often are you before potential customers eyes? How much of an impact is the Design of your Informational Ads? How important is Design to your livelihood?

By Valhalla Designs

What is your Marketing Direction?

As we move forward towards 2010, one thing is clear: we are entering into an entirely new era for marketing. I believe that 2010 will be the year for building personal, one-to-one relationships. Prospects want to make 'smart' purchases and they will rely on companies, or brands, that they know and trust. So, how do you make sure that your business will be one that they turn to?  It will be more important than ever to get ongoing feedback from your customers in this challenging economy...so, how will you achieve that? By soliciting suggestions and  encouraging open communications with your customers. This way, you will not only learn what you're doing right, or need to improve, but you will also be cultivating customer relationships. Start thinking and planning for your 2010 Marketing Plans now! How will you attract new customers and keep current customers in this ongoing recession-based economy? What plans do you have to keep your logo brand before new and existing customers? We would be glad to help you... www.Valhalla Designs.org

By Valhalla Designs