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Updates & tips
What is SEO and why Your Business Needs it?
What is SEO? SEO “Search Engine Optimization” is the process of getting traffic from the free and organic listings on search engines like Google, Yahoo and Bing. This is where web pages and other content such as videos or local business listings are shown and ranked based on what the search engine considers most relevant to users. There are typically different sections on the top and side of the page for paid ads, while the most relevant and free results remain in the main part of the page. Today, a website without SEO is similar to having a large amount of marketing materials that never gets distributed to anyone. It is not practical to have a website if you are not going to invest in SEO. Why should I care about SEO? SEO is Good for Business Visibility and Branding. The main goal is to get a competitive ranking when customers are searching for your products and services SEO goes beyond listing your site with search engines. You need to consider SEO in the site design, during the site’s coding, content and images. SEO goes further by continuously monitoring your website’s traffic, testing new user interfaces and constantly improving your metadata and content. SEO is not a set it and forget proposition. It’s an iterative process. SEO is a long-term strategy. Expect to spend months working to meet an SEO goal and when it’s reached, expect to work continually to maintain or surpass it. SEO is never ending, much like marketing in general. It also changes based on Search Engines updating their indexing algorithms. What works today may not be as effective tomorrow. Some of your competitors have figured out that they need SEO, too. That means their rankings and SEO strategies may evolve as quickly and as nimbly as yours. So number 8 one week may be number 15 the next. Press on. How do I get SEO? A website requires continuous improvement, monitoring and testing for it to reach its full marketing potential. Wave UC can provide you with the tools, knowledge and service your website needs to take your business to the next level. Contact us today to maximize your website using our SEO services (813) 863-1480.
Responsive Website Design
In 2012, the spike in mobile device sales and usage triggered a shift in website architecture focused on “responsive website design.” When mobile devices started increasing in popularity, businesses began designing two different websites – one targeted for your desktop and laptop computer and another that is targeted for your mobile phone or tablet. This created a management nightmare for the website administrator due to the need to maintain both websites. So as a solution, website designers focused on using the same website, same content and creating separate CSS styles that determine which device you are using and then displaying the appropriate layout. The biggest differences are typically visible in the navigation menu, the use of side bars, and the readability of the website’s contents on your mobile device. According to Cisco IBS Group, 1 in 3 people search for a website on their mobile phones or tablets. Everyday the number of platforms, devices and browsers that need to work with your website grows. A responsive website design represents a fundamental shift in how websites need to be built. You only have one website to maintain. Elements from your site can be turned on and off and optimized to make it more friendly for mobile devices. Wave UC built its website based on the responsive design principles. Check us out on your phone or tablet to see the difference. Keep us in mind when you are ready to redesign your existing website or launch your new website. You will see the return on investment through better conversion rates on mobile devices – not to mention that your customers will thank you for having a useful website! Call us today for a Free Estimate (813) 863-1480.
Are you monitoring your online reviews?
A story I read on Facebook called my attention last week. A customer of a well-renowned restaurant in Brazil recently had an awful experience. On a hot summer day, this customer and their family decided to order some drinks and enjoy the day while sitting at some tables in a public section of this restaurant. When they received the bill, there was an extra charge of $20 applied because they were “taking up the space.” This is not a usual practice and no signs about this were posted anywhere in the restaurant, as required by law. To avoid anymore trouble, the family paid the bill and left. The unsatisfied customer went online and shared her experience with the world through the power of Facebook. On January 8th, the unsatisfied consumer went on Facebook and described the experience. By Friday, January 11th the owner of the restaurant personally called her to apologize for what happened. He explained that the worker that had charged them extra for their seating was not following the rules and regulations of the establishment and had subsequently been fired. The customer then went back online and put a new comment about how the business owner did right by her and her family. What’s wrong with this picture? Well, the bad review from the customer was shared more than 5,000 times, while her comment about the business owner fixing what was wrong only generated a lowly 25 shares. Facebook users, more often than not, share an issue before checking for any updates. Due to human nature, bad reviews will always reach more people than good ones. Your business needs a website to compete in today's market. More than that, you need to have an active online presence, with your website and social media channels like Facebook, Twitter and Google Plus. Waveuc.com can help you with that. Call us today for a Free Website Evaluation: (813) 863-1480. More in our Blog.