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Updates & tips
David Merkatz Starts New Book, Hires Robert Nahas, Professional
David Merkatz has started work on his new book, "Wrongly Charged, A Look At The Legal System." He has hired professional ghost writer Robert Nahas to help, with the goal of this book becoming a best seller. Since 1999, Robert Nahas has written over 50 non-fiction books (memoirs, autobiographies, how-to's, etc.) as a ghostwriter for entrepreneurs, celebrities, VIPs and sports legends. As stated on Nahas’ LinkedIn profile, “I didn't want to just write a book with bestseller potential and then leave clients with no idea what to do or where to go. So I built a stable of talented individuals who were as passionate as I was about books, and began offering all-under-one-roof literary services with Writer Services, LLC.” "The book will have approximately 7 chapters," Merkatz said. “It will not only detail my story, but will have a complete overview of how the legal system works. From arrests to the bail bond system, to how police can legally lie during an investigation, I will explain why you are really ‘guilty until proven innocent.’" Merkatz has also initiated an advertising campaign in the Sun Sentinel to promote his new book and website, "Wrongly Charged." The Sun Sentinel has started his campaign this week with print and online advertising. “With the help of large media outlets, I hope to get a lot of publicity,” Merkatz said. His Youtube video has received over 21,000 views already in just 45 days. He will be contacting large talk shows and national media outlets in the upcoming months. "Now that I have hired Robert Nahas, a professional book writer, it will be big," states Merkatz. http://www.wronglycharged.com
Inkjets Are Making A Comeback
When Lexmark, the #2 printer manufacturer, announced last spring that it would no longer manufacture inkjet printers, most people in the imaging equipment and supplies industry felt that this was a death sentence for inkjets. Inkjets had been in decline ever since laser printer manufacturers had dropped their prices sufficiently to become competitive with inkjet printers. Althoughinkjetprintercartridgesare still a lot cheaper than laser cartridges, the perceived difference in quality pushed many buyer to the laser. Apparently, no one told the people that HP, the industry leader in printers and supplies, that inkjets were headed or extinction. Soon after Lexmark̢۪s announcement; HP introduced a new series of inkjet printers that provided print quality similar to lasers and were faster and more reliable than most laser printers. Sales have been impressive and it now appears that the inkjet funeral has turned into an inkjet revival. The next time you are in the market for a printer, you should certainly check out the new HP inkjets.
Why do you need a professionally designed brochure in a digital age?
You may be wondering why do I still need a professional brochure when everything has gone digital and viral? The answer is simple, if you are reading this article, you must be a business owner, or work for a business. I am guessing one or both apply. A brochure can do several things for your company that other forms lack. For instance, you have a printed item to leave behind, a brief description of who you are and what your company can do in the hand of the prospect. Whether it’s products or services, a brochure will tell a short story, give you credibility as a real business entity, and provide additional information such as your website, services offered, and how to contact a representative. Should you design your own brochure on your home computer or allow your best friend’s wife, or college student to do it for you? Well, ask yourself a couple questions. Do you intend to use the brochures to get more business? Do you want a professional look when it’s finished? Do you have any idea how to organize the information to clearly convey your company details in a short concise manner? Does your friend’s wife or neighbor’s college student have any experience in marketing and design for which you are relying on their expertise? Can you create a easy to follow format that will grab the reader’s attention, and not end up in the wastebasket? If you answered yes to any of these questions, then you know you need a professional, but you simply don’t know where to start. Where do you find a graphic designer? Should you choose an advertising agency, or post your job online for bid on various websites to find the cheapest price. Posting your job is certainly a good way to find possible designers, but first you should establish your budget. Be reasonable. Don’t assume the cheapest price is the best solution, nor is the most expensive price the answer to your dilemma. How do you know what the price should be? You don’t know without getting several estimates. Consider the following: Do you want to work with someone local? Do you want to pay by the job or by the hour? Do you want to make changes and corrections to the design as needed? Do you want all copyrights to the brochure design once you pay for the service? Do you have any of the elements prepared such as list of services, company logo and contact information, photos of products or services, customer testimonials, and a description about the company? What size brochure do you like and how many colors? how do you intend to get your brochure into the hands of a prospect? Once you have your materials prepared, a budget in mind and other details determined you can start work with a graphic designer, agency or marketer. Don’t try to create marketing tools and brochures yourself at home. If you hire professionals for every aspect of your life such as car repairs, household repairs, haircuts, and more… don’t short change your business. You will be surprised at the results you will get from a trained designer that will help your business create a quality marketing tool.