The death of the Domestic Auto Industry are greatly exagerrated

I have been in the car business for longer than I would like to think I am old enough to have done anything. It is around 25 years give or take a moment or two. During the course of my career, I have seen the ups and downs of the business. We have experienced 3 recessions and are in the throws of a fourth. Business has been slow, fast, hot, cold or any other verb you can think of for an industry that rises and falls on the crest of the economic situation of the country at any given time. I mention this because I have watched in fascination over the last few months while pundits and political preachers alike predicted the demise of the Domestic Auto Industry. They have torn at the very fabric of the modern industrial revolution of more than a century ago and have taken an ice pick to the companies that lead that revolution which we now call Chrysler, Ford and GM.I have watched Senators and members of Congress berrate the executives that run those companies, almost gleefully, while proclaiming that American auto manufacturers cannot compete with their foreign coounterparts in technology. They were hard pressed to control their sense of accompishment when they saw their opportunity to bust the UAW union, blame the problems on the workers " unreasonable demands" and make them into the villians in the eyes of the American people. It has been something they have been trying to do for years, and this was their opening. No one bothered to point out that the most vocal critics, I wont name names, had vested interests in insuring the demise of Chrysler, Ford and GM, as each of these representitves come from states with large maufacturing facilities representing most major import auto makers.The elite in this country recieved billions in federal "bailout" dollars, wall street executives, bankers, brokers, all with little more than a politely worded request. The American Auto companies, however, were forced to beg, testify before Congress, humiliate themselves and the like, only to be told to go away and come back with a plan. Now there is nothing wrong in my view with being told told go away and come back with a plan, as a matter of fact, that action, was so right in my estimation that I am left to wonder why we did not demand the same of AIG and Citigroup et. al. It still puzzles me.Now that I have laid the out the events that brought us to this point, these are the facts as I see them. I cannot speak for Ford or GM, I can however speak for Chrysler, as I choose to do so every day. Chrysler is a great company and we make great cars and trucks. The Dodge Ram truck, the Dodge Charger, the new and improved Dodge Challenger and the All American Jeep are as much a part of the American Lexicon as baseball, apple pie and the Red, White and Blue. And I want to be perfectly clear here, they are well made, reliable and great looking. Chrysler is, in fact, so confident about the way their vehicles are made that each one comes with a Lifetime Powertrain warranty, free. The quality that comes with those cars are the responsibility of the men and women of the UAW, sometimes multi-generational workers who take pride in building what are uniquely American people movers. No Chrysler Jeep or Dodge product is a cheap rip off design from another company and when you look at them, you know what kind of vehicle it is. The Dodge RAM truck has been moving American business for as long as I can remember, their owners are fiercely loyal and most will own nothing but. During the good times, people craved large gas guzzling vehicles, and all American car companies provided their customers the product they requested. The spike in gas prices has changed the market, but to expect any maufacturing company to turn on a dime to meet those changes is unrealistic, it takes time and time is what the Big 3 are asking for.All of this does not mean these companies do not have issues, it is a rare thing to find a company that does not have some issues. In the early 80's, we were also inundated by reports about the death of Chrysler. Lee Iococca went to the government and asked for help, he got that help, without humiliation or public ridicule. He made a simple promise, Chrysler would pay back the money entrusted in them by the citizens and would come back better than ever, and so they did.  And so they will again.I am here to report from the front lines that business is good, people seem to have heard the rallying cry and are taking a new look at what the American car companies have to offer. From what I can tell sitting in Dallas Ga, they like what they see.I would invite anyone who is considering the purchase of a new vehicle to come by and see us and check it out for themselves,read the reviews, check out the crash tests and the reliability reports and judge for themselves. I am sure you will find that, as I said, the reports of the death of the American Car companies have been greatly exagerrated.

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