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Law Office Owings Mills Maryland - Barry A Cohen Attorney At Law

Barry A Cohen Attorney At Law is located in Owings Mills, Maryland. Our law office offers extremely professional Legal Service in practice areas ranging from auto accident law to workers' compensation. We'll handle all your legal issues right away. We always offer you the opportunity to work with a lawyer who makes every effort to try to satisfy your needs. Our law office handles each case with the personal attention it demands. When you come to us, you will be able to get a professional who cares about you. We have a flexible scheduling system that allows you to consult with us when other offices are closed. Contact us for more information.

By Barry A Cohen Attorney At Law

Social Media Is Like Your Phone Or Your Email- Sales Are A Bonus

First- Happy New Year! I wish you all a wonderful 2011. I saw 2010 as the year that businesses and professionals finally realized that Social Media (Facebook, LinkedIn, Twitter, YouTube, Text Messaging, Blogging, etc) is not a fad and is a new way to reach potential clients or customers as well as stay in front of their current clients. I applaud those whom have come to the realization. However, one issue that I still observe is that new participants are looking for quick fixes to their bottom line through the use of Social Media. If you are having financial issues with your business now, Social Media (in general) will not fix these financial problems overnight. Instead, you have to view Social Media like your business phone or your email. Why your phone or email? Well- before Social Media became a popular way to stay in front of your current and potential clients, what would you use? Two things that I am sure you used (and still do) were your phone and email. They were, and still are, effective tools for you to remind your client base and database that you are still here and remind them what you do for a living. Social Media's role can be a modern version of this strategy. Now, I am the first to say that Social Media is not your business billboard. You must be seen as a resource for relevant news and advice. Yes, sometimes that means you will talk about your services or products, but only once in awhile. What  those whom have chosen to receive your messages through Social Media are wanting is to be educated as well as perhaps given the chance to save  money on your products / services for following you. They do not want to be "sold to" all the time. This brings me back to the title of this post. If you are looking for your Social Media posts to convert to sales overnight, I suggest not to participate or to change your expectations. Now, that is not saying that your can't sell your products or services through Social Media. There are many case studies demonstrating how this can happen. However, if you view Social Media as a tool, such as your phone or email, then sales will be an added bonus. My suggestion is to use Social Media for what is its true function: interacting with present or future customers. It is much more effective than many other ways of executing this. Then if sales come, you can celebrate. The worse thing that will happen is that your "followers" will get to "see" the people behind your company's name and you may learn what they are wanting from you and your company. What are your thoughts about this?? Don't be shy... I'm interested in your views- go ahead and comment.

By Global Results

When Should I Begin SEO For My Website?

            The quick answer to the above title is NOW and as OFTEN as you need to stay ahead of the competition. Quite frankly, most business owners with whom I talk are not happy with theirwebsite'sperformance. The reasons vary, but the underlining problem is that thewebsiteis not creating sales for the business. That is why 99% of you have awebsite, right? So, if you are not happy with your website's traffic, then you should exploreSEOnow rather than later. Your rankings certainly will not improve in time withoutprofessional SEO recommendations. The days of just launching a site and having clients find you are just about over.           I know, thewebsiteis for informational purposes as well, but the truefunctionshould be to drive clients to contact you or purchase your products and/or services online. With 30,000 plus pages being added to the Internet daily, how do you get your website seen? Did you know that 93% of Internet users will NOT read past the third page of their search results with the engines like Google, MSN and Yahoo? Only 7 out of 100 people will go just to the fourth page, then the pages after that... they are usually unseen. Where do you rank with the search engines? If you do not rank within the top three pages in a user's results, thenSEOis something you must explore now.           One of the mosteffectivetimes to start aSEOcampaign is when you are in the developmental stage of your site. There are many technical reasons for this.But simply, the pages which you will launch after yourwebsiteis completed will be search engine friendly from the beginning, thus being indexed easier and more effectively. However, most of us already have awebsite, so now what? Once again, the answer is simple- just start now. Your current pages can be fixed. It will not help you to wait and get that muchfurtherbehind your competitors.           Search Engine Optimizationis an art as well as a science. WhenSEOis completed, there is a period of time which you must watch and wait. You must track your rankings and activity often in the beginning in order to fine-tune yourSEOcampaign. Many people ask if they must haveSEOdone monthly. This answer is not quite so simple. Your On-PageSEOwork, that is fixing your actualwebsite, can be done one time, then revisited periodically. I suggest to have a “check up” at least each quarter, if not monthly, to make sure your rankings are not slipping. Rankings can change daily. However, ifprofessional SEOwork has been completed to your website, this should not occur that often. You must stay aware of your rankings and those of your competitors. You can think ofwebsiterankings like an ongoing marathon. You must make certain that you don't get far behind your competition, or “catching up” will be almost impossible.           There areSEOstrategies which do call for monthly work to be completed, and I do endorse these strategies. In very competitive industries, it is imperative to create ongoingSEOand SEM (search engine marketing) campaigns to stay ahead of your competition. You have numerous choices to keep your website fresh and relevant. These will be discussed in a later issue.           More and more of the public use the Internet for exploring their choices for purchasing products and services. You must create a short-term as well as long-term marketing strategy to capture as much of this traffic as possible. To accomplish this,SEOmust be done sooner rather than later. The initial work can be done one time, however, “maintenance” is required periodically for optimal benefit.

By Global Results