Looking Ahead

Adaptability is one of Art Unlimited̢۪s greatest strengths. We have the ability to work with all sizes of organizations, from a small entrepreneur to the major corporation. This week we did just that by moving from programming a complex bubble website, on to a corporate site, and then to the one page non-profit website. I find this diversity inspiring and it also provides Art Unlimited with a direct read on the pulse of the American market. For the past few months I have been seeing a trend from all segments of our business to allow their online presence to have a direct return on investment or ROI. What do I mean by direct ROI? Enabling a website visitor to access any page of a website and be able to connect with the business owner in some fashion that leads to a positive interaction for the business. Enhanced SEO, networking social media, blogs, e-mail, phone numbers, and online forms are a few of the tools we use to enable a higher ROI. What do I foresee as the next up and coming area generating ROI for the online industry? Within the next two years I feel you will see businesses engaging with their customer base on a mobile level in addition to the traditional website. Through their mobile website they will showcase their core company information and product or service lines. Why? Because mobile users have a very high conversion rate. Thus to connect to these immediate buyers businesses will have to look to their mobile presence to help balance out those impulse sales. We have found that when introducing these key ROI factors into our websites, along with tracking services and a completely optimized page for search engines, clients are seeing measurable results. These are just some of the ROI tools that we use and will continue to use to empower the entrepreneur to major corporation online! Anna