10 Best Designers in Summit, NJ

As Enzo Creative designs more responsive websites for compatibility with smartphone and tablet users, we thought we would share productive apps to make our mobile world easier. Simple tasks can be easily tackled at your fingertips because undoubtedly, “there’s an app for that”. But which apps are going to be the most helpful in the productivity of your business? The iTunes store can be overwhelming with different variations of the same app where some are free and some you must purchase. We at Enzo Creative have put together a list of our top 5 favorite apps that help us with even the smallest tasks — the best part is that these are all FREE. 1. Dropbox Dropbox originated as an online storage space where you can upload and store your files. The app brings the convenience of having access to all of your files—images, music, pdfs, and important documents—right on your device from your computer. It eliminates the need for e-mailing files, using a flash drive, or burning discs so you can transport your files super easily. And since you can share folders with other Dropbox users, your colleagues or friends can instantly share files without having to login to multiple accounts or download attachments. (Dropbox is free for up to 2gb of space.) 2. Idea Flight Need to share your ideas in a meeting? Idea flight allows you to be a member of a digital presentation, personally displayed on everyone’s device in the room. As a “Pilot”, you present your ideas, move things around, and point things out. As a “Passenger”, you simply watch the presentation, and make your own notes. Want to transfer your notes right to your computer? Idea Flight can sync with your Dropbox account, and your notes are instantly a PDF available on your desktop. You can even set up a passcode to get into the presentation – perfect for those top secret meetings. (Paid versions of Idea Flight do offer more features.) 3. Epson iPrint This app allows you to wirelessly sync your Epson printer with your device and print any of your files or images. This is perfect for when you’re working away from your desk and need to print without having to bring your files up on your desktop. If you don’t have an Epson printer, similar apps are available for other printers like HP or Lexmark. 4. Qrafter QR codes are those small, square barcodes seen on a variety of media including magazine ads, direct mail pieces, in-store displays and out-of-home advertising. By scanning (with an app) the code you can instantly access websites, video, product information, and much more. There are a lot of these apps available, even though they most do the same thing so you can’t go wrong. But you can’t scan without the app! 5. Twitter Twitter is almost essential these days in keeping your business in the loop with your clients, followers and competitors. Optimized for your device, Twitter makes it easier to post, share and keep in touch with those you need to.

By Enzo Creative

10 Ways to Make a Great First Impression with Your Business Card

Picture yourself at the next networking party or business convention. As you work the room, your “A-game” clicking on all cylinders, you’re feeling confident about what you can offer a potential client, and with the smell of new business is in the air, you’re determined to leave with a piece of it. First impressions at these events are critical, lasting, and should never be overlooked. That’s why handing a memorable and well designed business card to a new business prospect should always be goal number one and leave them saying, “Wow, this is a really nice card!” That way, when they go to pick up the phone, yours is the first number they dial. And because you efficiently and effectively made useful contacts at the event, and provided the precise information prospects were looking for – then handed them your unique, high quality business card that says exactly what you do with contact details – your potential new client leaves with positive feelings about how you can help their business. Here are some other great ways to make sure your business card ends up next to their phone and not in the recycling bin: 1. Have them professionally printed and produced. Nothing yells amateur more than a perforated business card printed on your inkjet. Dig a little deeper into your wallet and have your card professionally produced. This crucial $100-300 investment could payoff with a first meeting! 2. Use paper that is thicker than the usual card. Thin cards just can’t help but seem cheap which, unfortunately, reflects on the quality of work your prospect thinks you can do for them. And because printers can only put certain thicknesses of paper through the printing press, you can also have different types of paper glued together after printing — giving you a thick and unique business card. 3. Utilize materials other than paper. Your business cards can also be made of plastic, metal, leather, or even rubber! You may have to do some research to find companies that will print on these materials, and they’ll likely have special printing processes. On the down side, unique materials could make it hard to write notes on them, so choose carefully. 4. Change the size. This is a great way to stand out, but be careful about going larger than the norm because they tend to get folded, damaged, or sometimes even discarded when they can’t fit in a wallet. I like to make the card a little shorter. 5. Round the corners. You can use a small corner rounder found online for about eight dollars, but I recommend having a die made for optimum results. You don’t have to do all the corners, either. 6. Die cut it. Now you’re talking! A die cut is a sure way to stand out. It should complement your design, not distract from it. Die cutting is definitely the way to go if you want to change the outer shape of your business card, or cut out a star shape in the middle. 7. Emboss it. Add another dimension to your card when you mold the paper. Maybe it’s your logo, or a nice visual element that relates to your business. Your paper choice should be carefully chosen and it is best to talk with your embosser for recommendations that will best suit your design. 8. Utilize a fold. Folding a card gives you more “real estate” and also adds a level of interactivity. Utilized with a die cut, this could be a really cool, unique option. I recommend having these produced with a score but hand fold them as needed, which allows for easier storage. 9. Utilize thermography/letterpress and flat printing together. Thermography/letterpress is the raised printing you see on some business cards, but if you utilize it sparingly and pair it with flat printing, you’ll create a multi-dimensional card that stands out. 10. Make it unique. Scratch n’ sniff, scratch-off, adding buttons, grommets or gems. Some of these options will have to be made by hand but you don’t mind. You want to have a business card that stands out. After deciding on which of these options are best to create your sparkling new business card, you may find the price to print them is considerably more than the traditional “speedy print” business cards. Expect to pay $1 or more each for small quantities, and a lot of the costs are set up costs. Metal laser cut cards can be $10 each, but remember, your business cards are an investment in you! If you want a business card that will make a great first impression, you should hire Enzo Creative to design it. If you enjoyed this article, share it with your friends or read more business tips from us here.

By Enzo Creative

Business Branding: Top 5 New Year’s Resolutions You Should Keep

As the New Year approaches, we wanted to share a few smart branding resolutions you should abide by for 2012. Consider moving these from your “to do” list to your “just do it” list.Make your branding consistent Take inventory of your collateral and marketing materials. Make sure they are aligned with your brand’s message and mission. If not, remove them from the public eye and focus on creating new, on-point communications to replace them. Remember: the more consistent your communications are the greater the chances your customers will buy in to your message. Make your website mobile-friendly Every day more and more people are performing online searches via their mobile devices—we’ve definitely noticed a growing trend toward mobile in Enzo Creative’s analytics. Presently, few websites are optimized for mobile devices and the ones that are show up near the top of the results on Google mobile search. It’s a massive opportunity that you really should capitalize on. Offer more online content New, original and respected commentary is a great way to increase organic page ranking. Publish original insights, videos, info-graphics and images that are compelling and relevant to your audience. You can publish on your site but also look to share content elsewhere on the web or as a guest columnist on respected blogs—make sure you always request a link back to your site. Google also weights social engagement which makes this an important resolution (see below). Encourage interaction in social platforms What is your favorite social media platform? Facebook? Twitter? Google +? LinkedIn? Tumbler? Make sure you are engaging your fans and followers so your social sites generate “social” activity instead of just being a dispensary for your latest sale or product information. Ask questions, post surveys, share videos and links. Asking for reviews is also a good practice. Embrace new technology Look at new technology as an opportunity to improve the overall experience for your customers. For example, a restaurant that streamlines the ordering process by substituting iPads for its menus is an attention grabber. The ability to have photos and videos of menu items as well as other relevant information at customers’ finger tips is priceless, not to mention the value of the buzz and media coverage it can generate.

By Enzo Creative

Prefer to talk to a pro?

Top Designers in Summit, NJ

Prefer to talk to a pro?

Where do you need Designers ?

Related articles

About the Landscape Architecture Design Process

How to Select Software for Graphic Design

How to Organize and Track Home Design Projects

Updates & tips