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Understanding the Importance of Branding and Corporate Identity...
By Joyce Bank What really is a brand? 1- A brand, plainly stated, is an impression. It's the impression in the consumer's mind of a company's total personality,including its real and imaginary qualities as well as its shortcomings. 2- Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' experience. 3- A Brand is the mental snapshot and emotional response that springs up at the mention of a company's name. A psychological judgment that continually changes with the firms messages, circumstances, images and performance. 4- Perception is not always reality, but it is the perception that counts. Whatever signals a company sends out translates to how it is perceived. 5- Brand image is fluid and can change overnight from positive to negative to neutral. Large firms use various advertising or public relations tactics to enhance their image in order to improve their desirability in the marketplace. 6- Brand positioning is the core message that differentiates your product from everything else. 7- A unique product identity strengthens the market's perception of your product and in turn, reinforces your company's overall positioning. 8- In today's marketplace, word of mouth means, word of blog, word of facebook, word of forums, word of twitter, word of text, etc. etc. Good news travels fast, but bad news travels faster. Your success lies strongly in the hands of the consumer, and your consistent brand message is is the key to winning and holding on to them. Contact Thinkhouse.com to learn more.
Got Milk? Kodak got some…
I have to admit, I've always wanted to design something with a little plastic cow. Well, I got my chance. Eastman Kodak called us to create an invitation and dinner program for this years nominees and winners of the AICP Awards. The event celebrates the talent behind the work – the best in commercial production. We wanted to have a cow at the event so attendees could get fresh milk for their coffee, but the bovine was already booked.Check out more of our work for Kodak at our site,thinkhouse.com.
Thinkhouse thinks b2b for Korg USA
Korg U.S.A., one of the worlds leading music instrument and accessories companies knocked on our door recently to design a multi-page brochure showcasing their merchandising display systems. These fixtures's hold Korg's best-selling tuners and are designed to maximize floor or wall space and increase customer sales – a no-brainer for the retail market.