Promo-Logo Offers 10 Tips for Perfecting Your Business Card

Yes, business cards are very common, but you cannot underestimate the power of the business card and what it can do for you! A business card represents YOU and the personality and image of your business or organization. A quality business card can be a significant contributing factor between success and failure.   The following 10 tips provide expert insight on how to design a dynamic business card that will serve as an effective sales and marketing tool for you: 1) Create Memories -Make your business card memorable.Business professionals and consumers see and receive numerous business cards during their travels, so make your card a memorable one. Be sure to customize every detail of your card according to your audience and the services that you are marketing. Keep in mind; the professional who expresses their organization’s message and personality through their card will have the edge on the competition.2) Avoid Dead Fishes -The weight and texture of your card is the first thing people notice when a business card is handed to them. Put some thought and effort into the development of the card. Be sure to use high-quality cards with a glossy or matte finish for a sharp look that will call your audience to action. 3) See You on the Flip-side -It’s important to utilize all available space, which includes the back of your business card. The backside content should be secondary in importance to your contact information, but some options include: coupons, calendars, appointment reminders, product and service information, or even customer testimonials. Business cards have limited space, but it is critically important space. Don’t waste it.4) Let’s Face It -Adding your photo to a business card can be a great way to build professional relationships, especially if you’re working in an industry such as real estate where the personal touch is important. Trust is a key to a lasting and profitable business relationship and giving your organization a face can help this along.5) Remember the Basics-This probably seems obvious, but some people fail to list all the necessary information on their business cards. The basic elements of a business card include: Name, Title, Company Name, Website and all Phone and Fax information. If space permits, try to include a clear, concise tagline or slogan, too.6) Colorful Cards-The color of your card should be tailored to the type of business or organization you represent and your target audience. Warm and inviting colors, such as blue and white, are perfect for a doctor’s card; while an artist or entertainer may go with a black card in order to show off their off-beat creativity. Whatever you choose, make sure your cards are full-color to cast a bright, eye-catching image, but be sure to avoid using yellow business cards as they can be hard to read.7) Different Strokes for Different Folks-If you are marketing to a wide-ranging audience you should consider creating more than one business card design. For example, a floral business could tailor one card to target the wedding industry and another for the funeral industry. Your organization needs to be all things to all people, so why not have multiple card designs when you have to influence very different audiences with very different needs? The amount of extra business gained will outweigh the small amount of money spent developing the additional cards.8) Size Matters -Never use font smaller than 8-10 point on your business card. Cards that have its readers reaching for eyeglasses will only cause frustration. Be sure to avoid using an ultra-fancy font that’s on the verge of being illegible. Also, make sure the print on your card blends properly with its background color and design.9) Ham It Up -Tell the world if you or your organization has won awards. Proudly list any awards on the front or back of your card as it can only enhance your contact’s interest in doing business with you. Whether you are a M.D., L.M.H.C., or PhD, list your qualifications and educational status. It won’t take up much space and it will signal that you are knowledgeable and experienced.10) Don’t Bust the Budget -Business cardsare worth every penny, but you don’t have to spend a large chunk of your marketing budget on them. No matter your budget, enlist the services of Promo-Logo, who can produce high-quality, yet affordable business cards for you and your organization. These simple tips will help you to create a powerful marketing tool that can assist you and your organization in creating brand awareness and increased customer loyalty. Promo-Logowould love the opportunity to go to work for you!