Prefer to talk to a pro?

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1-844-686-2616

Call today, and let us connect you with the perfect merchant!


Prefer to talk to a pro?

Call today, and let us connect you with the perfect merchant!

1-844-686-2616

Call today, and let us connect you with the perfect merchant!

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Updates & tips

Branding’ Your Brand, Design it, Build it, Brand It!

We see them all the time and while many do not mean much to each of us, the iconic ones are often more recognizable than the company or product they represent.  Whether it is the Nike Swoosh, the CBS Eye or the 4-colored waving blocks of Windows they help us to identify the products we trust the most.  Often simple, sometime complex, the logo a company or entity chooses to identify their brand or products can help or hinder their success. Logos have been around for centuries, representing everything from religions to political parties to frozen vegetables.  In medieval times when important documents were to be sent from one person to another, the impression of a unique ring in a blob of wax not only sealed the document but furnished its providence.  As the American west grew and property lines were tenuous, ranchers would burn their unique brand into their livestock so that if their herd mixed with that of neighbor (or if they were rustled!), the brand proved ownership. The history of the modern logo began in the 1870’s with the red triangle of Bass Ale.  Simple in design, the Bass triangle has been a mark of excellence in brewing being found everywhere from bars in college towns across the US to the sunken remains of the HMS Titanic.  And while the design of the logo is important, choosing the proper color scheme is as well.  The color of the logo can indicate everything from the nature of the product (green being representative of hygiene products) to the patriotic use of red, white&blue; for many American made products.  As artistic styles changed so did the nature of logos, with symbols being accompanied by or replaced by the initials of a company like IBM whose logo of the three letters in a blue & white striped motif was a business standard for decades. In our modern world, the logo sewn onto the side of a sneaker or emblazoned on our cell-phone can indicate quality, status and even a sense of community.  As a company builds their brand and seeks greater recognition for their brand and offerings, developing a distinctive logo is an important decision that should not be taken lightly.  A logo must represent the company in a way that is pleasing to the eye of the consumer while hopefully becoming a welcome indicator of quality.  A laptop with the name Dell in capitals within a circle or a tablet PC with the apple with a missing bite are status symbols for some and the mark of quality for others.  So companies should remember when choosing their logo that the insignificant doodle on a pad today may be the next iconic symbol of quality and status.

Success on the Internet

BenjaminMarc.com Inc educates business owners on effective Internet marketing strategies to help generate more business to their new or existing website. CEO, Anthony Savino’s talented web development team is well versed in both web design, Internet marketing&print media. Since 2001, Mr. Savino has helped business owners build their online presence with the company’s web design services. Over the past few years, BenjaminMarc has extended their menu of services to include Logo Design, Direct Mail Marketing, Screen Printing and Internet Marketing. Use the Internet to Build A Powerful Online Presence In today’s new economy, business owners have to be savvier than ever if they want to beat their competition. When designing a website, business owners are advised to make sure their websites are not only attractive …but also user-friendly. In other words, navigating on a website must be effortless for visitors. Once a client’s online presence has been established, BenjaminMarc’s online marketing specialists help bring their client’s websites to the next level by introducing them to Internet Marketing strategies to help generate web traffic such as: * Search Engine Optimization (SEO)* Pay Per Click Advertising (PPC) Increase Business with Search Engine Optimization For businesses, SEO has proven to be a lucrative form of marketing. It is no secrete that companies that invest in SEO services regularly have higher rankings than their competitors who neglect optimizing their sites. Internet marketing is crucial for business owners who want to maintain a successful business online. BenjaminMarc’s Search Engine Optimization process has greatly improved the quality of their client’s website traffic. Use Social Media Marketing to Help Increase Business Social media marketing is an effective marketing method for business owners. Since social media marketing has taken the Internet by storm, Mr. Savino advises business owners to avoid online communities that consist of “total” spam. Instead, search for online forums with professional discussion boards. Avoid aggressive marketing tactics such as blatantly over-pitching your product or service. Instead, contribute to discussions in a way that’s helpful to others within the online community and allow your signature and profile to market your business for you. About the CompanyBenjaminMarc.com is a full service web development company specializing in Web Design, Internet marketing, Printing, Graphic Design, Logo Design, Screen Printing & more

Must have promotional print media for start ups.

Starting a new business can be time consuming and overwhelming, just when all basis are covered, there is something missing. In business the first impression means everything to potential client. Making a lasting impression is what really matters in business. Benjamin Marc is a full service printing company that specializes in designing and printing. Since 2006 Benjamin Marc has serviced new small business to large corporations with print materials ranging from business cards to brochures and letterheads to stationary. Benjamin Marc loves working with new businesses because it gives them to opportunity to work with the company from the ground floor. Benjamin Marc also specializes in logo and web design so if a company contacts Benjamin Marc before those items are created they can really take the company from conception to completion. In a recent interview Benjamin Marc’s president and CEO Anthony Savino, he talked about how print marketing really goes a long way. “We are approaching a time where technology is taking over, most things are getting replaced with computer related products. We do still feel that printing materials are still essential to any business and can still make an impact on potential customers”. Benjamin Marc recently gives printing ideas for new businesses, Benjamin Marc is also assisting new companies in the design and printing of these materials. When going into a meeting with a potential client, right after shaking hands the next thing to do is to hand them your business card, says Savino.Next, having a full color brochure or print presentation explaining a step by step breakdown of the business helps educate the client.CEO, Anthony Savino also talked about the different types of business cards and brochures that are now available for print. Business Cards come in all shapes and sizes and also different card stocks from paper to plastic, rubber to even bio degradable.As for the brochures he says “Having a brochure made is all about the design, Our art department is fully equipped to design a layout that is not only fresh but can breakdown clients services so when they are in a meeting they can concentrate on the sale by using the brochure as a guide”. Benjamin Marc also talked about the importance of screen printing as well. “Whether you are a contractor, a web designer or a restaurant, having your clothing screen printed or embroidered is very important”, comments Savino. Having staff not only look professional but promoting the company brand makes all the difference.