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Updates & tips
The Social Media Marketing Gameplan (16 Steps)
https://www.mediawavemarketing.co/post/the-social-media-marketing-gameplan-16-steps
Marketing on Facebook 101
By now, I think everyone has heard of Facebook. If you are not connected on Facebook, then you at least know one of the 400 million people who are, whether it is your friends, your mom, or the guy who works at the deli down the street. Facebook has changed our lives and has changed the game for business marketing. This social network has created new competition and has pushed businesses to make Facebook a staple in their social media strategies. This is why having a presence on Facebook as a business is extremely important, and any marketer for a business who does not create that online presence will probably not last long in that position. Creating a presence, however, does not just entail creating an account with Facebook, or any other social network, for that matter. Creating presence means making your Facebook page impactful and relevant. Trust me, spending the time and resources on your Facebook page will make all the difference. Upload pictures and logos and fill in your bio and other key information about your company. Facebook also makes it fairly easy to target your ideal audience. Add friends you know, add their friends, add friends of other businesses. Search through the numerous groups on Facebook to network with your target audience, and even create a group for your own business. Create a Facebook badge to share your information with other websites and link friends to your company's website, and use Facebook events to save the money on printing flyers or mailers by advertising your event over the Internet. If you are willing to put in the extra effort (which again, could make all the difference), then set up accounts on other social networking sites and share links to these pages on your Facebook. All in all, a little extra time and effort always pays off. Develop your Facebook page into something eye-catching and attention grabbing. Get more people interested in and aware of your Facebook page and I promise you will see greater results. For the full article check outmjwmedia.com
Gaining Followers on Twitter
As the need for social media and social networking becomes more obvious to businesses, more businesses are using social media tools to get their name out to the public. Learning how to use these tools can cause businesses problems, however, because unless you really know the full advantages of the tools and how to achieve those advantages, you will not use social media to it's fullest extent. In this post, I will focus on the ways a business can increase its followers on Twitter.It is one thing for a business to get set up with a Twitter account and to fill out their information and bios, but it is another thing for that business to get people to actually stumble across or search for their social network page. When I began working as a social media consultant, my experience with helping a business use social media was minimal. I had set up, designed and updated a Twitter account for a San Francisco makeup artist, but did not know how to get people to get interested enough in her to search for her and follow her. The trick, I learned, is being patient and dedicating more time and work to the social networks then one may think is necessary. As a result of patience and dedication, however, a business can use Twitter not just for social interaction but also as an effective marketing platform. First, assuming you are not a huge public figure or one of the privileged few like Kim Kardashian or the New York Times, then you will not appear in Twitter's Suggested Users list. Instead, you will be listed on the accounts and sign up pages of thousands of Twitterers daily. Once listed on Twitter, you can use the feature Suggested Users by going to Find People > Browse Suggestions. This suggests some top Twitter users who you can choose to follow. Once you find a user to follow, try searching through and following their other followers, because chances are, they share similar interests and may be likely to follow you back if you request to follow them. That's where patience is truly needed, in the process of following as many people as possible in hopes that they will request to follow you back. And just to make it clear, Suggest Users are suggested as a preselected list, not on a basis of your Twitter friends or tweeting behavior, so if you do make it onto the Suggest Users list, you will end up drawing in thousands of followers. Second, in order to increase your visibility, you should treat your Twitter profile like and other website. In other words, use word of mouth, advertisements, other websites or blogs to create traffic to your Twitter page. Here is a list of examples I found of some traffic-driving strategies: 1. Create a tool/application and promote your profile alongside it.2. Buy a banner ad to target tech-savvy audiences, link it to your profile.3. Use Twitter as a tool for tech/customer support.4. Organize a contest through your Twitter profile5. Include links to your profile in email/forum signatures.6. Evangelize Twitter on your blog/other blogs and include a link to your profile.7. Connect your blog and other social media profiles to your Twitter page.8. Learn to pitch Twitter influencers with articles relevant to their interest9. Explicitly ask another user to recommend your profile or exchange recommendations. My third and last strategy I will discuss is hash tags. If you do not know what a hash tag is, maybe you have seen one in someone's tweet. It looks like this: #inception. If you are sending a tweet that contains keywords that other Twitter users would tweet about or search for, then put a numeric sign in front of that word. When you put a hash tag in your tweet, your tweet will come up along with everyone else tweeting about something containing that same hash tag. Therefore, using hash tags is a good way to create visibility on Twitter. Mainly, the level of input you put into Twitter account will determine the level of visibility your account receives. As a marketing platform, utilizing Twitter is worth it, so take the time to request friends and make a bigger name for yourself.