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Mobile Coupons Can Increase Sales!
Powered byWP Greet BoxWordPress Plugin Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty and drive sales from prospective customers. Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing. Technology has only very recently reached the extent to where it is capable of delivering messages to prospects at an efficient and cost-effective rate. A mobile coupon is simply a discount or voucher sent by text message to a consumer’s cell phone or hand-held device. All the individual needs to do is text a particular ‘keyword’ to a specific 6-digit code and they will instantly receive your customized reply. This saves them the trouble of searching for and printing out your coupon, since they can simply show the text message at time of checkout. This is a big deal to some, considering today’s ‘going green’ times. This also ensures that they can always attain your most current offer instead of bringing in an expired print coupon. One of the main advantages of using a mobile coupon is the fact that consumers are proven to respond more promptly and engage at a deeper level with messages delivered by SMS. Because SMS text messaging is currently largely free of marketing messages and distractions, consumers tend to respond much better to messages delivered by SMS. They are also more likely to retain much more of the information you want them to know and respond at a much quicker rate than over email or direct mail channels. The tracking and testing capabilities of using mobile coupons are unmatched. Unlike print media, a mobile coupon can be updated as often as necessary in order to find out what works best. Most providers are also able to track the amount of times each coupon was requested. Another key advantage to using a mobile coupon code or voucher is the minimal marginal costs. Unlike printing which carries with it design costs, printing costs and distribution costs, sending a coupon code by SMS requires very little in the way of direct costs. Once you have access to the appropriate infrastructure or provider, the costs are only a fraction of what more ‘traditional’ modes of delivering coupons cost. This means mobile coupons are not only more effective than other marketing methods, but also considerably cheaper – making it a great choice for businesses looking to capitalize on new technologies or improve the effectiveness of their current marketing campaigns. We all love discounts: it’s human nature to respond to the best deal. If people believe they are getting great value for money, they are far more likely to take the action you desire – whether that’s completing a purchase or some other response that’s of benefit to your business. With a mobile coupon, you can engage customers far more readily than with other marketing methods, with relatively little marginal cost to yourself to encourage more sales and build more stable, long-term customer relationships.
It's Time To Go Mobile Or Get Left Behind
Need a Reason to Go Mobile? Here's Five Published: June 10, 2011 6:43 PMByMary Lorenz, Careerbuilder.com Photo credit: AP | W. John Kress, director, Consortium for Understanding and Sustaining a Biodiverse Planet, curator and research scientist, Smithsonian Institute, displays his Leafsnap app on hisiPhonealong with tree leaf specimens, at the Smithsonian Natural History Museum's specimen storage room in Washington. (April 28, 2011) Confession: Until recently, every timeI heard “mobile,” I would immediately pictureRandy Quaid’s Cousin Eddie saying, “That there’s an RV,” in reference to the makeshift mobile home he’s just parked in front of the Griswold house inNational Lampoon’s Christmas Vacation. Anyone else? No, probably not… Lately, however, every time I hear the word “mobile,” I automatically think “recruitment” – thanks to the many conversations I’ve hear – and had – around the use of mobile as a recruitment tool. What these conversations often come down to is one simple fact: Employers and recruiters who don’t “go mobile” will simply get left behind. Mobile technologies enable employers to reach the millions of job seekers who use mobile devices to search for jobs, research companies and connect with referrals. The sooner employers and recruiters realize this, the more competitive they will be in their search for top candidates. Going mobile, however, isn’t about what you have to lose, but about everything you have to gain. In general, there are two major benefits to mobile recruiting: * Convenience: Many of today’s mobile devices offer all the same speed and capability of a PC, but with almost unlimited accessibility* Immediacy: Mobile devices also enable users to respond and react instantly 5 (More) Benefits to Mobile RecruitmentIf you want to delve even deeper into the benefits of creating a mobile recruiting strategy, consider these five: 1. Better Branding: When you’re mobile, you’re already ahead of those employers who aren’t. The ‘mobile movement’ also enables you to broaden your social media recruitment efforts, as more job seekers use their mobile devices to check and update their various social media accounts while on the go.2. Better Targeting: Thanks to geolocation technology, employers and recruiters can target job seekers according to their exact location. No matter where job seekers are, employers and recruiters can locate job seekers anytime and anywhere, automatically connecting with them about real time job opportunities and career events in their area.3. Low Cost: Sending messages is far more cost-effective than advertising via traditional media, like newspapers, magazines, radio or television.4. Constant Engagement with Job Seekers: Gone are the days when people had to wait until they were at their homes or office computers in order to check email, search for information or log in to their social media accounts. Today, the first thing people do when they wake up is grab their phones and check their messages – and regularly check in throughout the day, right until they put the phone down to go to sleep. In short, mobile users are constantly connected.5. Higher Response Rates: Mobile phone messages appear more personalized, so they enjoy a higher response rate than traditional media advertisements. Not only that, but because job seekers enjoy more privacy on their personal mobile devices, they feel more freedom to respond without fear that colleagues will find out. Another not-so-little benefit to using mobile marketing recruitment efforts? Adding mobile marketing efforts only enhances existing social media recruitment efforts. With faster access to the Internet, mobile users are increasingly updating their social media accounts via this medium. Does your organization employ mobile recruiting efforts? If so, how? If not, why not?
Using Social Media in your business
Social media not only provides businesses an incredibly powerful channel of direct communication to their customers, but it also provides companies with the ability to easily market valuable content and merchandise offerings. Here are some great tips on how your business can use social media to generate revenue towards your bottom line: - Announce sales or new product launches for your business on your Twitter account and Facebook page and link people directly to your e-commerce store.- Offer special coupons and discount promo-codes that are exclusively available to your social media fans and followers. This will encourage people to "follow" and "like" your business on social media so that they can get special deals – increasing your ability to re-market to them and convert more sales.- Run a social media scavenger hunt via one (i.e. Foursquare) or multiple platforms (i.e. Foursquare, Twitter, Facebook) that lead customers into your store.- Run contests so that you can get more followers, collect email addresses, and market business offerings to customers.- Reward customers with a discount for making a positive social media post about your business.- Use PromoJam to build, launch and track social media promotions with ease. With PromoJam you can easily run multiple types of social media promotions that can help you drive revenue for your business via social media such as: Coupon or PromoCode giveaways, contests, redirect promotions (sending traffic directly to a point of purchase), flash sales and more. Grow Customer Base and Attract New Clients: Social media is no longer just a place for consumers to connect with friends, it has become a rich environment for businesses to communicate with customers, develop relationships, grow their customer base and attract new clients. Here are some great tips on ways to maximize your social media efforts and outreach for your business: - Growing your customer base online is directly related to how interesting you are. You won't attract social media friends or followers by constantly saying the same thing, only posting about yourself, not engaging in conversations, or by being inactive on your social media profiles. You need to dive in and start connecting with people. Create reasons why they should pay attention to you. Produce interesting content, link to other people's blog posts, retweet interesting tweets, respond to comments, and start creating your brand image online by utilizing social media to showcase your business' interests, passion points, and more. A great way to grow your customer base is by becoming interesting. If you are interesting, people will pay attention to you and you will increase your customer base. Case in point: the viral marketing Old Spice YouTube campaign that swept the nation and suddenly got millions of people talking about and engaging with the Old Spice brand. Not only did this grow their customer base, but it also generated thousands of dollars in sales for the brand. - A great way to attract new clients is to use social media to showcase your current and past business successes. If you are a marketing company or a fashion store, you can use social media to publicize the campaigns you are working on, the clients you represent, or the brands you carry. People are always attracted to businesses who have a great roster of clients or stores who carry the designers they like. Utilize social media to promote the work you currently do and this will help you capture the attention of potential customers and clients. Get the word out and you will start attracting new clients and customers that are looking for the exact things that you are offering. You can use Twitter's great hash tag (#) system to attract people who are searching for something that you are posting about. For instance: If you represent Donna Karen, add a #DonnaKaren to your tweet about her and then people who are searching #DonnaKaren will have a better chance of finding you! To attract new clients via social media, target your posts and activity so that people who might be interested in what you do can find you via social platforms, search queries, search engines and more!