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Top Photography Services in Richmond, VA
Prefer to talk to a pro?
Call today, and let us connect you with the perfect merchant!
Call today, and let us connect you with the perfect merchant!
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Updates & tips
Insourcing or Outsourcing
The economy is still struggling and so is your small business. It's tempting to bring outsourced work inhouse. There can be benefits but the cons are weighty. Consider these points before leaving your agency partners: Do you have the inhouse expertise to handle the job in an efficient and expert manner? Will you add these responsibilities to employees' job description? Will this take employees away from their core tasks? Will you hire new employees and simply bring the work inhouse? Consider that outside agencies have resources, connections and expertise your employees are not likely to have. Weigh the pros and cons carefully, because the savings may not be worth it in the long term.
Facebook: Sponsored Stories
Being a business in this day and age offers a staggering array of advertising choices, and Facebook has just added another. Now that they are trading publicly, Facebook has to continually come up with creative ways to make money for investors. Their latest attempt isto experiment with monetizing user content. Now, if your Page has 400 likes (yes–you read that right:400), you can promote your posts viaSponsored Stories. You pay Facebook to highlight your posts, and when someone likes your page, their friends will also see those posts in their newsfeeds, thus leading to more user reach and (so Facebook hopes) user engagement. You control how much you spend daily or for the entire campaign. You are only charged for the number of clicks or impressions your ad receives, and once your budget is reached, the sponsorship ends. This could be a wonderful tool, or backfire horribly, depending on any number of factors. Our advice is, if you try it (once you reach that magic number of 400 likes, that is), choose your posts carefully and don’t become a spammer. Else your likers will become unlikers very quickly. Here at Smellycat Productions, we make it our top priority to help your business succeed and understand the madness of Social Media. This medium of promoting and advertising is doing nothing but growing, and can’t be beat for price, reach, and broadcasting your business as a whole–IF done correctly. Call oremail ustoday to learn more, or to schedule a private social media workshop.
No Website Visits? Check Your SEO!
Google does not pick at random which websites appear on the first page of a search. Websites that do appear show up because someone has put a lot of work and thought into the SEO (Search Engine Optimization). Good keywords in the meta data, alt text of pictures and in all a site’s content greatly improve rankings. Don’t just fill space with your content – write what will add value to your site, and use your keywords liberally throughout. One huge factor that seems to skip minds is doing a content audit regularly. Get old information (that isn’t relevant to you or your business anymore) and pages OUT. Keep your content fresh, up to date, and keyword rich. Keywords need to be researched about every month or so to be the most effective. You can’t rely on words people used in the 1980′s (scoshe, bogus, wigging out, etc.) to get you found on the Internet today. Determine your target audience – the people interested in your product or service are those in your target market. Otherwise, advertising and marketing efforts may be wasted. Use Social Media (Twitter, Facebook, LinkedIn, etc) to reach out and connect with your target audience. Why? Because they areFREE! Free advertising is any business owners dream! It does take some time and patience to learn which social networks work best for your particular product or service, but the results can be incredibly beneficial. Social Media is crucial for getting and keeping your brand in front of people. “By building a firm social media fan base, cultivating your customer engagement, and implementing a proactive outbound marketing channel strategy, you will be sending Google the social validation they are looking for, and you’ll be immune to Panda Updates” (Read more) AtSmellycat Productions, we can help you with each and every one of these (and more!), and guarantee your company will have a much better idea of the do’s and don’t's of marketing your business online.“You can’t show up to the Indy 500 in a stock, off the floor Toyota Camry and expect to compete or ever win. Be smart. Find your spike that makes you stand out from everyone else and embrace it.”If you think the Internet is a big scary monster, we can show you how to tame it, train it, and make itwork for you!E-mailor call us today! 757-250-3197