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Updates & tips

Will Shopping Apps Replace Print Catalog Software?

Installing shopping apps on mobile devices and tablets is trending in the technology-savvy user’s world. But what is also to be borne in mind is the share of the pie that these technophile users enjoy. A study by Adobe in 2012 on the attitude of smartphones and tablets reveals that the shopping apps are downloaded typically only after they are exposed to the brand already. It is also found that the shopping apps are downloaded to become familiar with the brand as such. What this tells us is that the good old print catalogs are doing the groundwork of making consumers aware of their brands. For many companies, and a good number of them, print catalog forms an important marketing mix element even today. Questudio’s Print Catalog Software can help create and publish catalogs according to the business requirement. Automated PDF publishing services by QUESTUDIO ensures that the company’s catalog PDF is ready in no time. Another finding is that shoppers use shopping apps to discover products or for browsing purposes, rather than actually making purchases. This again raises doubts on the role of shopping apps in replacing the tested way of reaching customers via print catalogs. The cover headers, artwork, presentation of print catalogs are proven to be recurring reminders of one’s business, resulting in successful brand promotion. Though mobile marketing and particularly mobile e-commerce are gaining importance, it is the print catalog that is found to steer the shopper to make the final purchase. A research by the United States Postal Service determines that catalog recipients typically buy more and spend more money. It is more likely that they will make a purchase rather than shoppers who do not receive the catalogs. Print catalogs are found to be more compelling than any other means of media including e-mails. They are found to be the most effective in building relationship sales. Print catalogs can reach areas the Internet does not reach. Thus fragmented markets can be targeted by the business by increasing brand visibility and prospecting. Effective Omni-channel broadcast can be guaranteed by print catalogs as the web is used in conjunction with the print. More traffic and navigations to the company website can be ensured via the print catalogs. This helps in achieving top of the mind share of the consumer leading to a future successful sale. There are concerns by some that catalog prints prove to be very expensive and not cost effective in the long run. However, automated catalog creation technologies usage can ensure that there is drastic reduction in fixed costs of design and pre-production costs. InStudio a plugin for Adobe InDesign helps flow information from the central repository via XMLs. Any changes in price, product description, or images can be incorporated in the print catalog using this powerful plug. This helps generate & publish print catalogs in an every efficient manner. CatalogStudio, the publishing and catalog automation solution, offered by QUESTUDIO significantly decreases time-to-market output. Questudio’s print catalog software uses templates and links to automatically shape the catalog pages. Links can be directed to the data contained in the product information management system. The product information management system consists of a central repository of information related to products in terms of images, descriptions, prices, etc. that are incorporated in the catalogs.

By Questudio Inc.

Why Online Catalogs Software Is Necessary?

Online catalog software helps convert static catalogs into publications that are interactive and responsive. They enable viewing of catalogs by anyone, anywhere, at any time on a mobile device or tablet device. Thus customers can make online purchases directly from the pages of the online catalog. Questudio’s online catalog software WebStudio is a powerful system that has several modules that help to create, manage and maintain product information in a central repository for catalog publishing. Online catalog software is necessary for multiple reasons. Flexibility Unique and outstanding product catalogs can be created for any data or event. It is customizable to a great extent because of the variety of options provided. One can customize backgrounds, languages, colors and logos according to one’s requirements and specifications. Updates, edits or deletions can be made based on the changing market conditions. The data in the catalogs can be supplemented with high quality digital media that includes HD images, videos, animations and audio. Accessible A business can make their manuals and catalogs more accessible to their customers and public in general. The catalog is always available online with latest product information that makes search engine optimization easy. It can be embedded on company websites or on social media outlets thus empowering people to share product information or catalog data through social media platforms such as Facebook, Twitter etc. Metrics Analytical tools can help decide what content resonates with the consumer. One can hope to optimize content related to product information and also obtain real time insights of the readers. Data such as time spent by consumer on particular pages, articles, videos etc. can be collected. A company can decide what kind of product information is working best for their publications and act upon the findings accordingly. Responsive Online catalog software can broadcast product catalogs based on changing market scenarios, business requirements or customer requests. With the customer base increasingly moving to mobile platforms, it becomes necessary to publish responsive content. Consumers can even place orders directly from the catalog thus eliminating buyer’s procrastination. It helps the business stay constantly updated with the actual inventory levels and stock availability. The publication evolves to automatically adapt to suit the reader’s device in terms of resolution, clarity, form factors etc. Responsive catalogs thus become a delight for the customers. One can hope to thus captivate their audience with the slickest of catalogs. Simple An online catalog creator is a very easy to use tool that requires no special skills. It is extremely simple to build catalogs and share them. The online catalog software has the additional benefit of providing Omni-Channel support. The online catalog can be flipped through on any sort of device – PC, Mac, smartphone, USB, disc or email. Cost-effective Online catalog software drastically reduces publishing, sales and marketing costs for the company. With distribution being managed online, business can cut on costs and engage in more value added services. Back up of the database and all user data is maintained on a regular basis. Safety and security of the customer and firm can also be maintained with password protection and keeping the content private.

By Questudio Inc.

10 Reasons Why You Need a Print Catalog Software for Your e-Business

Print Catalog Software is used by companies to automatically create catalogs with comprehensive product information and images. A product catalog is the repository of all the items that one sells. It must be able to push the products that the seller wants to sell and at the same time help customers find what they are looking for. Questudio’s Catalog Creation Software can help create and publish catalogs according to the organization requirement. Automated PDF publishing services by Questudio ensures that the company’s catalog PDF is ready in no time. Although E-commerce relates to the online space, it is heavily dependent on catalogs both in print and online. 1. Changing business needs One cannot predict what kind of product demands would be driving the market in the future. One must be prepared for the rapid changes that take place on a continuous basis. To adapt quickly to changing e-business needs, the print catalog software is considered a prerequisite. It helps in letting companies be agile and fine-tune their catalogs depending on the offers and promotions. 2. Catalog Features A print catalog software provides the features to accommodate multiple categories and sub-categories in the catalog in a simple and quick way. It also accommodates different products with different attributes without any complicated procedures. The possibility of data duplication is eliminated as a central repository is maintained. 3. Print v/s softcopy Print cannot stand on its own. One need not have a computer handy always. It is only when it is used in conjunction with other channels that it can be effective in its endeavor. With PDF catalogs one can hope to drive more visits to company websites. 4. Engaging Print catalogs keep the customer hooked on to the company products. Top of the mind share of the consumer can be hoped to be gained with a catalog in hand. This in turn can help convert it to a successful sale in the future. 5. Multichannel broadcast Catalogs either online or offline helps reach out to greater audience numbers in the long run. Print media if used in conjunction with the web can benefit the firm in receiving more navigations to the website. www.questudio.com 6. Mobile Commerce With most of the internet users switching to mobiles, unexplored mobile commerce can prove fatal for a business. Quick Response Codes or QR codes present on the catalogs make customers with phones and tablets visit one’s website and hence make a purchase. 7. Branding Customer today is spoilt for choice, which unsurprisingly inclines him to look for the best deals available. Quick brand comparison and decisions are favored in such a scenario. One can hope to communicate one’s expertise and demonstrate the product specialty. Brand promotion with the cover artwork, headers, etc. also prove to be a recurring reminder of one’s business. 8. Relationship Sale Catalogs function as key leave-behinds that can demand a customer’s attention. It is more compelling than any other means of media including e-mails. 9. Market Share Most of the time businesses lose out in targeting fragmented markets. Catalogs can help increase one’s visibility and enhance chances of prospecting. They are shared more easily and can often result in customers sharing it with their friends or colleagues. 10. Measurable The reach of catalogs prove to be much more traceable. One can track the catalogs that are downloaded and which ones are not. The products that are scanned and clicked can also be recorded. The metrics measured help in modifying company catalogs and thus the e-commerce websites.

By Questudio Inc.